Marketing Policy - Program Information and Advertising Material Policy

Purpose

To ensure that applicants and students have the opportunity to request an internal review of Humber’s published program information and advertising materials in the event that the applicant or student believes the program information or advertising materials were or continue to be unclear or misleading.

Informal Review Process

1.    The applicant or student may contact the Office of the Registrar and request an explanation of a marketing and/or advertising activity. The Office of the Registrar will forward the request to the appropriate School or Department and the Dean, Department Head, or designate(s) responsible, will contact the applicant or student to discuss the issue.

Formal Review Process

1.    If the applicant or student is not satisfied with the explanation provided through the Informal Review Process, he/she may request a Formal Review by completing the ‘Program Information and Advertising Complaint’ form and submitting it to the Office of the Registrar. The form is available on the Humber website at: www.humber.ca/academic-regulations/marketing-policy-form

2.    In the request, the applicant or student will be asked to provide specific detail as to the nature of the concern and all relevant documentation supporting the concern. This will include: 

a.    date the issue first became evident

b.    where the program information/or advertising material was first seen or heard

c.    the names of Humber staff or faculty involved

d.    the effect of the activity on the applicant’s or student’s experience at Humber.

3.    The Office of the Registrar will forward the complaint to the School or Department responsible and the School or Department will prepare a written response within 15 working days.

4.    The Office of the Registrar will submit the initial Program Information and Advertising Complaint form and the School or Departmental response to the V.P. Student and Corporate Services.

5.    The V.P. Student and Corporate Services will review the complaint from the applicant or student and the response from the School or Department and consult with the parties involved and/or the College Advertising Committee. Based on the information available and the opinion of the College Advertising Committee if consulted, the V.P. Student and Corporate Services will direct the Office of the Registrar to communicate the decision and Humber’s action to remedy the concern, if applicable, to the applicant or student who initiated the complaint. The Office of the Registrar will communicate the decision within 30 days of the initial receipt of the Request.

6.    The Office of the Registrar will confirm the complaint and the outcome with the Institutional Research Department for purposes of reporting to MTCU.