Brand Standards

• Handbook (PDF)
• Tip Sheet (PDF)

A brand is not simply a logo or a tag line. It is built on a foundation that represents the essence of our core values, vision, attributes and qualities. Achieving full value from a brand requires a structured, seamless system that is consistently adhered to by all. The ways in which we visually present Humber's brand identity reinforces perceptions of who we are, what we do and what value we offer.

The objectives of Humber's brand standards are to:

• Establish and maintain total uniformity and a seamless consistency in all applications
• Treat the identity elements with the care and respect they deserve as an expression of the quality, pride and excellence we strive for in our work
• Make it easy to use the identity elements as intended to achieve maximum effectiveness
• Use the system in an efficient, cost-effective manner