Course Code
ADV 3001
Academic Year
2015-2016
This course builds on the skill set established and concepts introduced in Advertising Copywriting and Layout. The focus is on deepening the student's understanding of advertising copy tools and techniques, and applying them in real-world scenarios. In-class exercises and critiques form a critical component of the course. In addition, attention will be given to the writing of advertising creative briefs for clarity and purpose.