History of Creative Advertising

This course will locate the developmental and creative aspects of advertising within a historical context. The course will use advertising primarily from the past 150 years to illustrate how society, culture, technology and creativity have shaped the advertising of today. Students will be introduced to a variety of social and cultural factors that influence and even create various advertising campaigns. The relationship between the consumer and advertiser will be explained in terms of an ongoing creative process that is influenced by marketing agendas, consumer behaviour, world events, political agendas, and consumption patterns and identities. Students will be asked to investigate how new and evolving media technologies have shaped the way advertising was conceived and created.