Course Code
Academic Year
This course in interactive marketing and online advertising is designed to provide students with a thorough understanding of the interactive medium that will be critical to buying, selling and executing successful display, email, search and emerging platforms interactive advertising campaigns. In addition, this course will address search engine optimization (SEO): focusing on practical techniques and considerations that are critical to optimizing a website ? and also the myriad of assets that are built and pushed out across both Interactive advertising and social media channels ? can help maximize a brand?s performance. It is designed to provide students with a thorough understanding of how SEO fits into web design and development, and its impact on advertising and marketing.