Introduction to Advertising

This course will present an overview of advertising from several perspectives: the early history of advertising, including the forces contributing to the development of the modern advertising agency; the elements of advertising campaigns; who does what the structure of an advertising company; advertising media; recent industry developments; and the role of advertising in society. Individual assignments and group projects will have two goals: to build a critical awareness of the rhetoric of advertising, and to put into practice the students understanding of the industry as developed by the course material.