Professional Selling

Course Description

This introductory course is designed to provide students with a basic understanding of the selling profession and its importance within the marketing environment. The students will understand the skills required to be successful in this field. Major topics include: strategic selling principles, prospecting, building relationships, conducting sales meetings, delivering sales presentations, dealing with objections and closing the sale. Emphasis will be on developing confidence and professionalism in the selling interaction and enhancing the student's communication, listening, presentation, team participation and problem solving skills.