Theories of visual communication and their intellectual and practical applications will be covered in this course. Students will be introduced to social and visual semiotics, emotional and intellectual reaction to colour, form, imagery, language and image combination, image and advertising context, and typography. Through the study of the works of various theorists and practitioners, students will enhance their knowledge of the design elements used to build integrated communication materials. They will combine this acquired knowledge of form and colour in the graphic arts with analysis of target audiences, enabling students to provide effective and strong visual communications solutions to advertising and design problems.
Current Size: 100%
