Humber
SEARCH

Creative Concepts: Broadcast Advertising

COURSE Code: ADV. 311
3 Credits

Course Description

Students will work with various visual development techniques and formats to develop commercials for TV, radio and other broadcast media. The impact of production is explored, and students will learn what contributions the creative team can make and their responsibilities in the process. Students will have the opportunity to create advertising scripts and scenarios appropriate for broadcast. They will also practice integrating these creations executions into campaigns.

Humber North Campus | Humber Lakeshore Campus | Humber Orangeville Campus | 416.675.3111 | enquiry@humber.ca