This course is a studio workshop that gives students an opportunity to put into practice the knowledge and skills they have learned to date. Students will be expected to function in a dynamic environment that replicates the demands and expectations of the advertising industry.
There will be a combination of lectures, labs and independent study. This multifaceted delivery method is designed to support and guide students as they integrate and synthesize what they have learned in the preceding semesters.
Students will work in teams to conceive and produce effective advertising campaigns for print, outdoor and other media.
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