Annual Giving and Capital Campaigns

Students examine the similarities and differences between annual and capital campaigns. They explore how to get grants, how to run mass-market campaigns, what makes special events successful and how to reach major donors. Students learn why multi-million dollar capital campaigns usually begin with feasibility studies and about quiet campaigns that raise more than half the money needed before the public even knows a campaign has begun. Students gain an overview of integrated campaign strategy. The introduction to the tools non-profit groups can use help students find new supporters and develop methods to increase their commitments for long-term relationships.