Applied Business Project 2

The Applied Business Project is divided into two, three-credit semester courses (BUS 4006 and BUS 4503). The Applied Business Project 2 course requires students to operate in complex and unpredictable contexts which demand the informed selection and application of a range of approaches and the demonstration of a capacity for creative and original insight into issues relevant to a professional setting. In this course, students are expected to demonstrate workplace-ready competencies through the successful evaluation and resolution of an on-going e-business or marketing challenge or opportunity for an external client, as determined in BUS 4006, Applied Business Project 1. Relevant business theory from previous coursework, as well as primary and secondary research, will be used by students to construct and evaluate alternative solutions for a complex setting, and to formally present findings. Students will be expected to demonstrate high-level problem solving, decision-making, communication, management and direction of self time management, and teamwork skills. This work will be conducted under the direction of a business faculty facilitator, in collaboration with an external client.