This course embraces a broad framework in which visual communication is examined and explored in a commercial context. An historical backdrop of commercial graphics is developed and discussed with respect to both its intent and context. Recognizable visual patterns and verbal messages found in contemporary commercial graphics are analyzed. Using case studies, students investigate various marketplace expectations and the commercial design elements and imagery intended to meet consumers' needs and wants that elicit buying behaviour. This course includes an integrated project with BIND 200 Industrial Design Studio 2.
