COURSE Code: BPGM 231
3 Credits
Course Description
The golf pro shop can be a critical revenue generator for the golf professional or the club. For the professional, it can represent a significant portion of personal earnings and for the club it represents not only income but in many cases is a measuring stick of the golf professional's performance.
As a professional, you must have a good understanding of your market, your products, your suppliers and your competitors. Without a sound working knowledge of these factors, it is difficult to create a meaningful and successful retail situation.
The course is designed to follow the logical steps that a young professional would use in setting up a first retail pro shop.
