Sales and Retail

Course Description

This course provides a survey of existing sales channels in Canada and an exploration of how these are accessed. Students study what is required to sell into different channels (large and small format chain, independent retail, wholesale, mass merchandise, library and special sales), what these customers' expectations are, what are realistic expectations of return as well as methods and tools available to assess those returns. Book Net Canada's Pub Fight program will be incorporated through the course to allow students to follow the publishing sales process.