Change Management and Communications

Course Code

PRD 326

Academic Year

2016-2017

Organizations today are going through massive change. Several external and internal factors are affecting how organizations operate. Such factors include mergers, acquisitions, downsizings, restructurings, new business models and strategies, expansion into new markets, the introduction of new products and technologies, and economic booms and busts. Effective communication is critical in creating successful organizational change. This course investigates the nature of change in organizations and shows students how to use a practical change management framework and put together effective change communication plans and tools. Students will learn how to do stakeholder analysis and consultations, identify the key factors for successful change and learn how to measure change effectiveness. This course will enhance students' ability to think critically and to work effectively on a change management team.