Communications Strategies

Course Code

MDCM 104

Academic Year

2016-2017

This course explores the history and theoretical principles underlying the practice of digital communications. It uses case studies to examine the role, duties and activities of the communications professional. Students learn how the media function and what they expect from corporate communications professionals. Particular attention is paid to the development of strategic thinking in communications. Planning for publications and events that identifies key audiences, needs, goals and objectives is also emphasized, as are the analysis and evaluation of communication tactics and strategies.