Course Code
MDCM 104
Academic Year
2016-2017
This course explores the history and theoretical principles underlying the practice of digital communications. It uses case studies to examine the role, duties and activities of the communications professional. Students learn how the media function and what they expect from corporate communications professionals. Particular attention is paid to the development of strategic thinking in communications. Planning for publications and events that identifies key audiences, needs, goals and objectives is also emphasized, as are the analysis and evaluation of communication tactics and strategies.