Communications: Theories and Models

Course Code

MSTU 1005

Academic Year

2016-2017

Students take a broad look at a variety of communication and public relations theories and models that influence corporate. Theories and models of mass-media, interpersonal, stakeholder, non-verbal and cross-cultural communication are investigated. The impact of globalization and new media trends in communication are also considered. James Grunig and Todd Hunt s public relations communications models of press agentry, public information, two-way asymmetrical and two-way symmetrical communications are examined and analyzed. Grunig s Paradigm 1 and Paradigm 2 corporate communication are explored. The course is delivered through practical examples, case studies, guest speakers and in-class discussions and presentations, where students are expected to apply theoretical analysis.