Current Issues in e-Business and Marketing

Course Code

DIGI 4502

Academic Year

2016-2017

In this current issues course, the instructor and the students will share in the teaching and the learning. The material is organized in a manner that reflects the current applied topics in academia and industry related to e-business and marketing. Every week the instructor will present a summary of the current topic under discussion. The students prepare for each week an update on the current aspects of the topic under discussion and present it to the class. Assignments will be based on challenging cases on current topics in e-business and e-marketing. Examinations will rely on the understanding built through the in-class discussions plus lab assignments and will be formatted as short answer evaluations.