Digital Media Branding Strategies

Course Code

MMDD 250

Academic Year

2016-2017

This course provides an overview of the inter-relationship between branding and interactive media. Students explore the use of promotional web sites, internet display advertising, and rich media content in building an organization brand identity. Students examine how brand applies to different marketing campaigns and how it is represented in different mediums. Students look at the industry makeup and develop a personal branding strategy. The emphasis is placed on branding from the perspective of production (i.e. how the tools are used to present a brand identity as opposed to creating a brand identity).