Field Placement

In this course students are mentally prepared to acquire and secure an internship in the spring semester. The course covers interviewing and networking skills, as well as current events, inter-personal skills and presentation skills. In the spring students competitively interview against each other for placements with companies involved with advertising and promotion. Internships are not guaranteed, and they are unpaid. The success of the student in securing an internship depends on the quality of the student?s portfolio, their interpersonal and interviewing skills, their knowledge of the business, their level of enthusiasm and the ability to do their homework on agency staff and accounts. This course guides the student through the process of networking and interviewing, and compliments the building of an entry-level portfolio in COPY 5006 Portfolio 101. Sponsor companies are selected from the advertising industry, business, retail and government. Sponsor companies are chosen on the basis of being able to provide the student with copywriting experience, and students are selected to interview with companies based on the fit of their portfolios and the inter-personal skills displayed in this course. 50 per cent of the final grade relates to coursework, and 50 per cent of the final grade is awarded upon successful completion of an internship. The internship grade is based on the sponsor?s final evaluation.