Annual Giving and Capital Campaigns

Course Description

Examine the similarities and differences between annual fundraising (for short-term and on-going projects) and capital campaigns (to acquire major long-term assets). You will explore how to get grants, how to run mass marketing campaigns, what makes special events successful and how to reach major donors. Learn why multimillion-dollar capital campaigns usually begin with feasibility studies and quiet campaigns that raise more than half the money needed before the public even knows fundraising has begun. Learn the essentials of planning, setting targets, role and management of volunteers and appropriate strategies.