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Advanced Donor Relationship Management

COURSE Code: FUND 522
1 Credits

Course Description

Prospect research, stewardship and donor relationship management are central components of effective, integrated fund development. The course will address prospect research development from identification to post-investment stewardship. Students will be able to effectively plan, implement and evaluate key factors of successful prospect and donor development. Explore the public opportunities and resources for fact finding to advance internal and external prospect identification and qualification to institutional priorities. This will include gathering, organizing, qualifying, developing and implementing information in a strategic manner while following the rights of donors, accountability and privacy regulations. It will also explore the process of renewing donor support, from the most effective methods to thank donors to recognition for exceptional support.
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