Marketing Management

Course Description

This senior level marketing course further enhances previously learned marketing skills, by putting theory into practice. It emphasizes strategic level thinking and problem solving. Based on their analysis, students will be required to develop strategic marketing plans and assess the business implications of their decisions. Analytical and planning skills will be reinforced via extensive use of case studies, exercises, and a marketing simulation. The student will also have the opportunity to develop skills in the following areas: business communications, problem solving and decision-making, self-management and teamwork.