COURSE Code: GBMP 518
3 Credits
Course Description
This course focuses on the strategic management of multinational enterprises (MNEs), including Canadian small and medium sized enterprises (SMEs), in the conduct of international business. Students examine the vision, mission, goals and objectives of MNEs, and analyze their internal resources and the environment in which they operate. Students analyze the impact of environmental influences, including politics, economics, geography, demography, competition and culture on the strategic planning process. Emphasis is placed on analyzing and assessing the attractiveness of countries to a Canadian SME seeking overseas expansion opportunities.
