Innovative Design for Public Relations

Students learn the fundamentals of graphic design theory and acquire a basic knowledge of print production techniques. A theoretical approach is combined with hands-on learning using Adobe InDesign, Photoshop and Dreamweaver to implement creative projects such as an event invitation, newsletter and web page. The creative process is explored, outlining key concepts used to foster innovative thinking. This innovation process combined with design thinking, is utilized to generate concepts that build on concepts of good design to create innovative visual solutions.