Course Code
MSFP 105
Academic Year
2016-2017
This course will provide students with an understanding and appreciation of the principles and practice of Journalism and Public Relations. Students will learn the different, yet important and interconnected roles Journalists and Public Relations professionals play as ethical story-tellers who shape public opinion and behavior. Students will explore mediums communicators must master, from a citizen blog or a front-page lead to a corporate press kit or social media campaign. Students will develop skills through a variety of news gathering, writing and reporting assignments. In addition, students, working in groups, will plan and pitch a PR strategy and concept from creation and delivery, to a large group.