Media Entrepreneurship

This course builds on the knowledge students have gained in the program regarding the social and political climate in which the North American film and media industries operate. Students explore the business environment and nature of the Canadian media industry and identify business opportunities, as well as the common forms of organizations in the film and media fields. In addition to an in-depth look at public, private and alternate financing options, the course is designed to provide media professionals with the core skills and knowledge required to set up and manage an independent media business. In this course, students research and prepare a business plan for a production start-up. This requires the preparation of a marketing plan, operations plan, financial plan and the integration of these plans into a business plan. Students are provided with an overview of managing resources (financial and human) within the context of a small business. Details regarding funding proposals, taxes and regulations and federal and provincial tax incentive programs unique to the industry are addressed.