Menu Planning and Design

This course introduces the student to the principles and techniques of the planning steps involved in designing menus for different occasions and applications. The planning of menus, considering available resources, society needs (desires), demographics, market demand and economic feasibility. The theme and profile of different establishments will be analyzed. Menu merchandising/marketing considering limitations such as: facility layout, product and labour availability will be studied. The menu as a contract and the legal implications of menu writing will be examined. Traditional, classical and creative menu writing is emphasized, and will be practiced.