Course Code
COPY 5006
Academic Year
2016-2017
This course facilitates the beginning of the portfolio development process. In this course, students learn how to brainstorm for, and assemble, their first portfolio in two parts (Portfolio One A and B) using a variety of creative techniques. Various campaign strategies will be studied as well as timing and roll out. A linkage with art directors from the two-year diploma program is included in this course.