COURSE Code: PRD. 119
2 Credits
Course Description
This course focuses on the process and tools necessary to generate constant creativity and innovation in PR professionals, teams and organizations. A comprehensive approach ensures students understand the difference between innovation and creativity, how innovative ideas happen, what can prevent this, the difference between individual and team innovation and what makes teams work. The learning provides the students with a solid theoretical foundation as well as practical and tested processes and tools that can help them generate innovative ideas systematically, individually or as part of a team.
