Course Code
Academic Year
This course examines the concepts, tools and techniques of revenue management (RM) or yield management as used in the tourism-related industries, with a particular emphasis on RM in the hotel industry. The course reviews the contents of forecasting of demand, strategies and tactics, pricing, inventory and rate controls, and the measurement of key performance indicators. The inter-relationship and roles of the rooms division team versus the sales and marketing team, and the impact of the electronic distribution channels on hotel operating revenues will be examined. The student applies the theory and concepts presented in class to evaluate the practice of revenue management in the hotel industry. Using a revenue management system, the student calculates and compares various options, analyzes outcomes and prepares the optimal revenue solution.