Social and Digital Media

Building an understanding of the evolving role of social media in the field of public relations is the focus of this course. Tracing the history of the technology, examining a variety of social media applications, writing and measuring blogs and learning about personal online brands will prepare students for their future roles as public relations (PR) practitioners. The course will expose students to best social media practices through case study analysis, by hosting industry-leading guest speakers and by exploring social media metrics.