Strategic Communications Planning

This course focuses on the theory and application of strategic communications planning across public relations programs in different sectors and industries. You will analyze and discuss the key components of a successful strategic communications plan and learn how to develop one, using a variety of communication tools, including social media. You will get a good foundation in developing strategic communications plans through research, communications audits, case studies and guest speakers. You will also develop the skills and experience required to identify a public relations opportunity/problem, develop an appropriate comprehensive written public relations plan based on a public relations scenario and present your findings for feedback.