Creating Described Video for Broadcast Media

Integrated Described Video

Image: Narration Script for Jeff Koffman video


Accessible Media Inc. (AMI) has developed a form of described video called integrated described video (IDV). Integrated described video is original content that integrates described video into a TV show, beginning in the initial writing phase of production. In this way, the script and soundtrack are produced with a blind and low vision audience in mind. Creating a show using IDV may mean tweaking dialogue or considering the narrative role of sound effects in order to create video content that is more inclusive to an audience who is blind or has low vision.

Developing an Understanding:

When AMI creates original programming using integrated described video, they ensure that having a described video consultant is built into their production contracts. The consultant is available to be on set and/or present up to 100% of the time of the shooting, much like an associate producer on a show.

The best way to understand integrated described video is to compare it with described video. Here are two examples of the difference between described video and integrated described video from AMI:

Standard described video
Integrated described video
Standard described video
Integrated described video

As you may notice in the described video examples, the narration of onscreen images is delivered in the spaces between the dialogue. On the other hand, integrated described video includes described video elements within the dialogue so that there is no need for a narrator.

With a generous grant from the Broadcasting Accessibility Fund, AMI recently produced a ten-part series of videos open new window that explain the ins and outs of Integrated Described Video.