Humber Business professor Mike Dover’s book Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace came in second in the Marketing Book of the Year Contest run by ExpertMarketeer.com, a professional Marketing Book Club.
The book investigates how companies are using technology to enable meaningful conversations with their customers.
Each year Expert Marketeer provides a short-list of the best marketing books from around the world. The shortlist is published on their website where the general public votes for his/her favourite Marketing Book of the Year.
“Wikibrands is a must read for business leaders, managers and just about anyone who wants to recognize and deploy the incredible creative energy of customers and stakeholders,” said Richard Florida, author, The Creative Class and The Great Reset.
