COURSE Code: MKTG 470
3 Credits
Course Description
This course will introduce students to global marketing, including a survey of the wide variety of challenges and opportunities that confront today's international marketer. Students will analyze developed and developing nations role in the international economy, identify and describe vital cultural, economic and technological influences. Analyzing primary and secondary research information, students will evaluate different international markets, identify market opportunities and prepare a market entry proposal for a consumer product targeted at non-North American international markets.
