COURSE Code: MKTG 474
3 Credits
Course Description
International business demands managers that can adapt their negotiation approaches to buying and selling when there are differences in culture, government and ideology. This course adapts well-known negotiation techniques to the diverse international environments that is today's reality. Students will learn practical strategies to avoid common intercultural negotiation mistakes. They will also be introduced to methods that are used to improve their understanding of negotiation strategies and how to counter them.
