International Marketing 1

This course builds on the skills and knowledge gained in the Marketing course and initially reviews the concepts of marketing as they pertain to the Canadian market. These concepts and principles are then applied to the international marketplace where a disciplined approach to the analysis, planning and execution of international marketing strategies is introduced. Students examine the scope and challenges of international marketing; the dynamics of international trade; and the impact of culture, politics and international law in identifying and evaluating global marketing opportunities from the point of view of a Canadian business enterprise.