Current Size: 100%
Bachelor of Commerce ‒ e-Business Marketing |
The Business School |
Program Availability |
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Type:
Degree
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Campus:
Lakeshore
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Program Code:
22141 |
Length: Eight semesters, beginning in September, plus one paid work term |
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CONTACT INFORMATION: Melissa Napier-Andrews, enrolment services officer | 416.675.6622 ext. 3214 | melissa.napier-andrews@humber.ca
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Humber’s Bachelor of Commerce – e-Business Marketing degree combines cutting-edge technology practices with traditional business subjects that will prepare you to succeed in a highly competitive business environment. By graduation, students will have developed a broad array of competencies in e-commerce, including the ability to develop e-business marketing/sales plans (product analysis, pricing strategies, distribution channels, promotional programs); employ project management and change management tools; analyze financial issues and how they affect pricing, cost, and profit; integrate effective and efficient supply chain management operations/tactics/strategies; and streamline business processes, using information and communication technology (ICT).
This is a business degree, built on the two-year common platform of solid business education – marketing, accounting, operations, economics and law. In years three and four, you will work toward your specialization. This is your chance to gain practical ICT skills in a broad array of business software, such as Microsoft Excel, Word, Access, PowerPoint, MS Project, SAP software, web development languages and software, e-commerce courses and quality control.
You’ll learn from experienced faculty and a network of industry professionals, using simple and proven teaching techniques. This combination of a general business degree and broad computer and communication technology skills will make you more competitive in the job market.
The e-Business Marketing degree program provides students with the essential components of a traditional business degree, plus a broad selection of computer applications, plus advanced marketing techniques.
E-business includes the processes of buying, selling, transferring/exchanging products, services, information and funds via computer network. It also includes servicing customers, collaborating with business partners, and conducting electronic transactions within an organization.
The increased challenges and benefits of the online global marketplace and e-commerce require individuals, who understand and can harness information and communication technology (ICT), to revolutionize the way companies and people do business. Internet sales (B2C) have seen steady and continual growth. In addition, more and more businesses use ICT to carry out buying/selling of goods and services from other businesses online (B2B). Together, all online buying/selling, as well as internal activities within businesses, constitute competitive global supply chains, worth trillions of dollars worldwide.
Choose from many exciting careers in the rapidly evolving world of e-business marketing, including market analyst, e-marketing specialist, product manager, distribution manager, purchaser/buyer, operations manager, quality supervisor, Internet marketer, web developer, content manager, online support. Graduates with an e-business degree will have the potential to be promoted to mid-level management positions within five to ten years.
Potential employers include The Home Depot, Ontario Ministry of Government Services, Primus Canada, Loblaw Companies Ltd., TD Canada Trust, Bank of Montreal, Adidas, Taro Pharmaceuticals, Tetley, public service and not-for-profit organizations, small- and medium-sized businesses in manufacturing, services, and consulting companies.
Note: For information regarding faculty credentials for this program, visit humber.ca/faculty.
One full semester of paid work in the summer between semesters six and seven will give you the hands-on experience that is highly valued by employers.
Note: For further information, refer to the Selection Procedures section in this publication.
Meeting the minimum requirements does not guarantee admission to the program.
Applicants who do not meet the above admission requirements should consider applying for Humber's Business Administration advanced diploma program, Business Management diploma program or Business – Marketing diploma program.
Graduates of the Business Administration advanced diploma program with an overall GPA of 70 per cent or more will be considered for admission to Humber’s Bachelor of Commerce degree program. Graduates may then complete the degree program with the equivalent of four semesters of full-time study plus a paid work term. Graduates must also possess ENG4U, Humber’s COMM 200 or COMM 300 with a grade of 70 per cent or more, plus any Grade 12 U level Mathematics or Humber’s BMAT 220 and BSTA 300 with an average grade of 70 per cent or more.
Graduates of the Business Management and Business – Marketing diploma with an overall GPA of 75 per cent or more will be considered for admission to Humber’s Bachelor of Commerce degree program. Graduates may then complete the degree program with the equivalent of six semesters of full-time study plus a paid work term. Graduates must also possess ENG4U, Humber’s COMM 200 or COMM 300 with a grade of 70 per cent or more, plus any Grade 12 U level Mathematics or Humber’s BMAT 220 and BSTA 300 with an average grade of 70 per cent or more.
Mature students (applicants 21 years of age or over) and/or transfer students (applicants with postsecondary education) should refer to the Mature and Transfer Student Admissions Regulations in this publication for admission criteria.
Humber has been granted a consent by the Minister of Training, Colleges and Universities to offer this degree for a seven-year term starting April 21, 2005, which was extended to December 31, 2014. In conformity with the Minister’s criteria and requirements, Humber will submit an application for the renewal of the consent for this program 12 months prior to the expiration of the consent. Humber will ensure that all students admitted to this program will have the opportunity to complete the program within a reasonable time frame.
Upon completion of the first two years of a Humber Bachelor of Commerce degree, students may specialize in one of the following areas instead of e-Business Marketing: Fashion Management, Hospitality and Tourism Management, Human Resources Management or International Business .
Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit our website at humber.ca/transferguide.
The 2012/2013 fee for two semesters is
- domestic $6,666.34
- international $12,800.
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2012/2013 academic year.
Fees are subject to change.
For more information visit Fees and Financial Assistance.
Humber awards degree scholarships automatically to graduating high school students based on academic achievement.
See the following chart for details. Some of the scholarships are renewable each year if you maintain an average of 80 per cent or more.
Degree Academic Average Scholarship
| 95%+ | $4,000 renewable |
| 90 - 94.9% | $3,500 renewable |
| 85 - 89.9% | $3,000 renewable |
| 80 - 84.9% | $2,000 renewable |
| 75 - 79.9% | $1,500 one time |
Tuition Bursaries
Humber offers tuition bursaries based on demondstrated financial need. Bursary information is available online at srs.humber.ca Make sure to apply early because bursaries funds may run out before the deadline dates. Deadline to apply: June 29, 2012 for programs starting September 2012.
Entrance Scholarships
Many of Humber's scholarships are based on grades and volunteer work experience. Scholarship details and application information can be found at humber.ca/admissions/scholarships.
OSAP
Find out if you qualify for the Ontario Student Assistance Program (OSAP). Visit osap.gov.on.ca.
On-campus Jobs
Earn while you learn! Students may apply to more than 900 on-campus jobs each school year. Competitive wages and flexible schedules are some of the perks of this program. Check out on-campus job listings at careers.humber.ca/workstudy.
Semester 1 | ||
| Course Code | Course | Credits |
| ACT. 103 | Introductory AccountingIntroductory AccountingCourse Code: ACT. 103 Credits: 3 Accounting systems are the universal language for business worldwide. This introductory course covers the complete accounting cycle, from the recording of transactions in journals to the preparation of common types of financial statements used by businesses in Canada. Students examine how to record and summarize transactions into financial statements used by businesses to manage operations. Students also consider the impact of International Financial Reporting Standards (IFRS). | 3 |
| ECN. 102 | MicroeconomicsMicroeconomicsCourse Code: ECN. 102 Credits: 3 Students are introduced to the concepts of microeconomics: the ideas of how society and individuals use limited resources to meet their needs. They develop an understanding of current events in the context of microeconomic theories including supply, demand, prices, incomes, markets, competition and market structures. Students examine the concepts of market failure and market power and the need for government intervention to achieve social and political goals. | 3 |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology HIST 202 Prohibition: The History of "Bad" Behaviour HUMA 202 Religions of the World HUMA 203 Music, Meaning and Values HUMA 300 Religion in Society POLS 204 Democracy and Dictatorship POLS 205 International Relations PSYC 205 Human Sexuality SOCI 300 Race, Gender and the Digital Age SOCI 301 Social Entrepreneurship | 3 |
| LAW. 104 | Business LawBusiness LawCourse Code: LAW. 104 Credits: 3 Students are introduced to the complex legal system in which businesses and consumers operate. The Canadian Constitution, as well as statutory and common law concerning business and consumer transactions are covered. Students receive an introduction to the laws of contracts and torts that form the basis of business relationships. Topics include sale of goods and consumer protection legislation, debtor-creditor relations, competition law, employment law, manufacturer?s product liability and intellectual property rights. | 3 |
| MKT. 101 | MarketingMarketingCourse Code: MKT. 101 Credits: 3 This foundation course provides an overview of all aspects of marketing as practiced by Canadian organizations today, both domestically and internationally. Students examine product, price, promotion and distribution frameworks as separate and integrated subsets of the marketing mix. These are explored as strategies to satisfy consumer wants and needs and to achieve organizational objectives. The course focuses on developing competencies in understanding the business environment and applying the tools and techniques of marketing research and analysis to develop effective marketing strategies. Legal, social, cultural and other elements of the marketing environment are considered in cases requiring research of current materials and practical application of case studies. | 3 |
Semester 2 | Course Code | Course | Credits |
| BUS. 152 | Business Information SystemsBusiness Information SystemsCourse Code: BUS. 152 Credits: 3 This course provides students with an overview of information technology and its use in the achievement of organizational goals and strategic objectives. Students examine the role of information technology in managing operations, achieving a competitive advantage, and on organizational structure and employees. They also study the dynamics of information technology systems specific to various industry sectors. | 3 |
| BUS. 154 | Business PresentationsBusiness PresentationsCourse Code: BUS. 154 Credits: 3 Effectively presenting oneself is essential in contemporary business where people must negotiate in increasingly complex and diverse workplaces. Students explore and practice methods of creating clear written, oral and interpersonal communication for proposals and presentations in business. They study communication theories, types of communication, and methods and vehicles that have an impact on their performance. Students enhance their ability to organize information based on purpose and audience, express ideas clearly, precisely and effectively, and use up-to-date technology for presentations. | 3 |
| ECN. 153 | MacroeconomicsMacroeconomicsCourse Code: ECN. 153 Credits: 3 Students examine the operation of the Canadian economy as a whole. The course provides the theoretical constructs for understanding aggregate Canadian production, spending, saving, unemployment, and trade. Students examine how governments conduct monetary and fiscal policies to stabilize the economy and achieve economic goals. They also consider interest rates, inflation, the exchange rate of the Canadian dollar, growth, and the open economy. | 3 |
| MGT. 151 | Organizational BehaviourOrganizational BehaviourCourse Code: MGT. 151 Credits: 3 This introductory course provides an opportunity for students to examine individual and group behaviour in the workplace and the implications for effective management and leadership of people. Students will consider individual work behaviours based on values and attitudes, as well as social behaviours and organizational processes. The course provides an opportunity to view the total organization from a structural and organizational change perspective. Students will be challenged to enrich their own individual careers through application of organizational behaviour theory and behavioural skills. | 3 |
| STAT 102 | Statistics for BusinessStatistics for BusinessCourse Code: STAT 102 Credits: 3 This is an introductory course in statistics for business students. Emphasis is on the application of statistical methods in three business areas: human resources, international business, and fashion management. Topics include descriptive statistics, probability and probability distributions, estimation and hypothesis testing, correlation and regression, chi-squared tests and analysis of variance. | 3 |
Semester 4 | Course Code | Course | Credits |
| BUS. 252 | e-Commercee-CommerceCourse Code: BUS. 252 Credits: 3 Students analyze current business models designed for the Internet and the characteristics of business-to-business and retail e-commerce sites. They explore a variety of design and technology issues including servers and credit security. In applied work, students design the storefront for a proposed business-to-business or retail site. They also implement site traffic analysis and community building strategies. | 3 |
| EBM. 251 | Web DevelopmentWeb DevelopmentCourse Code: EBM. 251 Credits: 3 This course addresses the creation of usable and accessible websites and how to achieve these objectives. It focuses on methods of integrating various forms of information (text, graphics, animation, sound and video) on to a website and analyzes the advantages of each of those methods. Students evaluate the integration of multimedia components as used in graphical user interfaces (GUI). Students are introduced to interactive programming on the web and build a web application using HTML, CSS, and scripting languages. | 3 |
| FIN. 251 | Financial ManagementFinancial ManagementCourse Code: FIN. 251 Credits: 3 Students examine the basic theoretical concepts of finance that are required for effective decision-making in a variety of business environments. Topics include financial ratio analysis, budgeting, forecasting, evaluation of intangibles, short- or long-term financing, equity or non-equity financing arrangements, venture capital, capital budgeting, as well as cost and risk factors associated with capital budgeting. | 3 |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology HIST 202 Prohibition: The History of "Bad" Behaviour HUMA 202 Religions of the World HUMA 203 Music, Meaning and Values HUMA 300 Religion in Society POLS 204 Democracy and Dictatorship POLS 205 International Relations PSYC 205 Human Sexuality SOCI 300 Race, Gender and the Digital Age SOCI 301 Social Entrepreneurship | 3 |
| MGT. 253 | Operations ManagementOperations ManagementCourse Code: MGT. 253 Credits: 3 This course focuses on the decision-making role of the operations manager, in transforming organizational inputs into desired outputs. The main areas of operations management ?purchasing/supply chain, inventory, quality management and production ? constitute on average 80 per cent of the costs of a business. Therefore, they have a major impact on its competitiveness and profitability. The major issues and problems of designing, scheduling, operating and controlling the operation system (goods and services) are also examined. | 3 |
Semester 5 | Course Code | Course | Credits |
| EBM. 301 | e-Business Information Systems and Technologye-Business Information Systems and TechnologyCourse Code: EBM. 301 Credits: 3 This course prepares students to discuss computer architecture and operating systems within small-, medium- and large-scale organizations, with an emphasis on how technology supports and influences the design, implementation, and maintenance of e-business applications. Topics include: hardware, software, databases, computer networks, telecommunications, the Internet, software strategies, and modeling techniques. | 3 |
| EMP. 005 | Business Career Development*Business Career Development*Course Code: EMP. 005 Credits: In this course students develop the skills and techniques necessary for successfully pursuing job opportunities and career advancement in their chosen field. Students also acquire research skills to assess the employment marketplace, gain insight into the preparation of effective resum?s, and hone their job interview skills. The course features informational interviews and stresses the importance of networking and promotional opportunities. Students develop the requisite approach to effectively articulate how their skills will meet the needs of potential employers. | |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology HIST 202 Prohibition: The History of "Bad" Behaviour HUMA 202 Religions of the World HUMA 203 Music, Meaning and Values HUMA 300 Religion in Society POLS 204 Democracy and Dictatorship POLS 205 International Relations PSYC 205 Human Sexuality SOCI 300 Race, Gender and the Digital Age SOCI 301 Social Entrepreneurship | 3 |
| LAW. 304 | Law, Security and PrivacyLaw, Security and PrivacyCourse Code: LAW. 304 Credits: 3 This course introduces students to the emerging legal and business issues faced by businesses in our information economy. This course reviews fundamental rights and division of powers in Canada, online contracting, privacy law, cyberlible and intermediary liability, legal jurisdiction, the regulation of telecommunications, consumer protection, trademarks and domain names. Students will also examine emails as evidence, infringements of copyright laws, patents, trade secrets and confidential information as they apply to the Internet. Students are taught to identify legal issues and to develop strategies for mitigating and managing risk. 3 | 3 |
| MKT. 301 | Marketing ResearchMarketing ResearchCourse Code: MKT. 301 Credits: 3 This course covers contemporary research methods used to investigate marketing business issues. Students are introduced to international marketing research practices, processes and tools that assist in business decision-making. Students also develop research objectives that are compatible with international business objectives and select the most suitable methods of data acquisition. They structure an information system that is accessible, current and useful. Information technology and software are used extensively in the gathering, analysis, and reporting of data. | 3 |
| MKT. 351 | Consumer BehaviourConsumer BehaviourCourse Code: MKT. 351 Credits: 3 This course introduces students to the exciting and emerging field of consumer behaviour. It explores the individual, social and cultural factors in global consumer behaviour in relation to product research and development. Through an investigation of internal and external influences acting within, or upon, the consumer in relation to product consumption, students will learn how marketers attempt, or could attempt, to influence consumer behaviour, off-line and online. | 3 |
Semester 6 | Course Code | Course | Credits |
| EBM. 351 | Digital MarketingDigital MarketingCourse Code: EBM. 351 Credits: 3 This course focuses on the why and the how of online marketing and selling strategies and explores how they are integrated with an organization's business strategy and technology focus. Students explore the impact of multi-channel selling and Internet marketing strategies on business. Topics include traditional vs. online marketing; traditional vs. online marketing communications; costs and benefits of online marketing; online customer acquisition, service and retention; plus successful and failed e-marketing strategies. | 3 |
| EBM. 352 | Database SystemsDatabase SystemsCourse Code: EBM. 352 Credits: 3 In this course, students study computer database management systems within small-, medium- and large-scale organizations as they relate to e-business applications. It also introduces related topics such as data mining, data warehousing, multimedia databases, and distributed database systems. Database software used by small businesses will be used in a lab environment. | 3 |
| EBM. 353 | Supply Chain ManagementSupply Chain ManagementCourse Code: EBM. 353 Credits: 3 In this course students study the design, planning, execution and control of supply chain and logistics activities. The objective of supply chain management is to create value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally. Logistics is part of the supply chain, which deals with procurement, production, storage and distribution of goods and services, in the right quantity, right condition, right time and right place. The goal of this course is to cover high-level supply chain strategy and concepts, as well as to give students a solid understanding of basic logistic activities, the ability to use analytical tools, exposure to recent technology used and hands-on experience with relevant computer software.
Research and case studies of existing industry supply chain applications are studied. A field trip and a visit of an industry guest speaker in class are an integral part of the course.
| 3 |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology HIST 202 Prohibition: The History of "Bad" Behaviour HUMA 202 Religions of the World HUMA 203 Music, Meaning and Values HUMA 300 Religion in Society POLS 204 Democracy and Dictatorship POLS 205 International Relations PSYC 205 Human Sexuality SOCI 300 Race, Gender and the Digital Age SOCI 301 Social Entrepreneurship | 3 |
| MGT. 354 | Project ManagementProject ManagementCourse Code: MGT. 354 Credits: 3 This course provides students with the skills and knowledge to deliver change to organizations through the successful use of projects. Students will learn and apply project management methodologies, tools, and techniques required to initiate, plan, execute, and close projects. The students' general understanding of project management is further developed by applying the skills and knowledge to business projects. Project management software is employed. | 3 |
| EBM. 399 | Paid Work Term (Summer)Paid Work Term (Summer)Course Code: EBM. 399 Credits: This is a paid 14-week work term. |
Semester 7 | Course Code | Course | Credits |
| EBM. 401 | Business to ConsumerBusiness to ConsumerCourse Code: EBM. 401 Credits: 3 In this in-depth fourth year course, students develop an appreciation of the factors that contribute to both successful and unsuccessful new B2C business models. In doing so they explore current trends towards the expansion and growth of business- to-consumer revenue and profit producing online businesses. The technologies, which support these new present and future online businesses, plus the impact that societal trends have on online businesses are also explored and experienced through case response assignments. | 3 |
| EBM. 402 | Product ManagementProduct ManagementCourse Code: EBM. 402 Credits: 3 In this marketing course, students examine the strategic innovation management function, and the line product management function for the multi-channel marketing of products and intangible services. These functions are supported by two business processes: new product development and product elimination. Concepts, processes, methods and skills are investigated and applied through course assignments. | 3 |
| EBM. 403 | CRM and Data MiningCRM and Data MiningCourse Code: EBM. 403 Credits: 3 The course examines multi-channel selling and its impact on marketing success within an e-business framework. An in-depth exploration of customer relationship management (CRM) is also done. Students will compare online, in-person sales and CRM approaches in the B2B and B2C e-commerce environments with an emphasis on sales and service fulfillment, including pre- and post-sale customer service.
In a CRM context, data mining is the process of discovering meaningful new correlations, patterns and trends by sifting through large amounts of data stored in repositories, using pattern recognition technologies as well as statistical and mathematical techniques.
The course will examine methods that have emerged from both CRM and data mining and proven to be of value in recognizing patterns and making predictions from an applications perspective. We will survey applications and provide an opportunity for hands-on experimentation with algorithms for data mining using easy-to-use software and cases. | 3 |
| EBM. 404 | Applied Business Project 1Applied Business Project 1Course Code: EBM. 404 Credits: 3 The Applied Business Project course requires students to operate in complex and unpredictable contexts which demand the informed selection and application of a range of approaches and the demonstration of a capacity for creative and original insight into issues relevant to a professional setting.
In this course, students are expected to demonstrate workplace-ready competencies through the successful evaluation and resolution of an e-business or marketing challenge or opportunity for an external client. Relevant business theory from previous coursework, as well as primary and secondary research, will be used by students to systematically analyze a complex problem, construct and evaluate alternative solutions, and plan implementation in a dynamic business setting. Students will be expected to demonstrate high-level problem solving, decision-making, communication, self-management, and teamwork skills.
This work will be conducted under the direction of a business faculty facilitator, in collaboration with an external client. | 3 |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology HIST 202 Prohibition: The History of "Bad" Behaviour HUMA 202 Religions of the World HUMA 203 Music, Meaning and Values HUMA 300 Religion in Society POLS 204 Democracy and Dictatorship POLS 205 International Relations PSYC 205 Human Sexuality SOCI 300 Race, Gender and the Digital Age SOCI 301 Social Entrepreneurship | 3 |
Semester 8 | Course Code | Course | Credits |
| EBM. 451 | Current Issues in E-Business and MarketingCurrent Issues in E-Business and MarketingCourse Code: EBM. 451 Credits: 3 In this current issues course, the instructor and the students will share in the teaching and the learning. The material is organized in a manner that reflects the current applied topics in academia and the workplace related to e-business and e-marketing. Every week the instructor will present a summary of the current topic under discussion. The students prepare for each week an update on the current aspects of the topic under discussion and present it to the class. Assignments will be based on challenging current topics in e-business and e-marketing. Examinations will rely on the understanding built through the in-class discussions and will be formatted as short answer evaluations, both take-home and in-class. | 3 |
| EBM. 453 | Quality ManagementQuality ManagementCourse Code: EBM. 453 Credits: 3 As business moves into global world marketplace, with free trade zones opening and trade restrictions being removed, competition is quickly increasing. To be competitive, a firm must have excellent total quality and be lean. Total quality management (TQM) affects all functions of business (e.g. R&D, operations, finance, sales and marketing, human resources) and is the integration of these functions and related processes into the product life cycle. The measurement of success is customer satisfaction and the way to its achievement is through continuous improvement.
This course examines the concepts of quality management in the context of customer satisfaction, re-engineering, continuous improvement and quality management initiatives. It covers methodologies and tools, such as Six Sigma and Lean Systems, which enhance quality and competitiveness. ISO 9000 family of standards, as well as other ISO standards (environmental, safety) are analyzed. | 3 |
| EBM. 454 | Applied Business Project 2Applied Business Project 2Course Code: EBM. 454 Credits: 3 The Applied Business Project course requires students to operate in complex and unpredictable contexts which demand the informed selection and application of a range of approaches and the demonstration of a capacity for creative and original insight into issues relevant to a professional setting.
In this course, students are expected to demonstrate workplace-ready competencies through the successful evaluation and resolution of an e-business or marketing challenge or opportunity for an external client. Relevant business theory from previous coursework, as well as primary and secondary research, will be used by students to systematically analyze a complex problem, construct and evaluate alternative solutions, and plan implementation in a dynamic business setting. Students will be expected to demonstrate high-level problem solving, decision-making, communication, self-management, and teamwork skills.
This work will be conducted under the direction of a business faculty facilitator, in collaboration with an external client.
| 3 |
| LASE 000 | Liberal Arts Breadth ElectiveLiberal Arts Breadth ElectiveCourse Code: LASE 000 Credits: 3 Students will be allowed to choose from a variety of breadth courses. These courses span a broad range of disciplines including sociology, psychology, philosophy, history, economics, and geography, among others. Elective offerings will vary from semester to semester. Academic Writing Anthropology HIST 202 Prohibition: The History of "Bad" Behaviour HUMA 202 Religions of the World HUMA 203 Music, Meaning and Values HUMA 300 Religion in Society POLS 204 Democracy and Dictatorship POLS 205 International Relations PSYC 205 Human Sexuality SOCI 300 Race, Gender and the Digital Age SOCI 301 Social Entrepreneurship | 3 |
| MGT. 452 | Business StrategyBusiness StrategyCourse Code: MGT. 452 Credits: 3 This course examines the types of complex decisions made by functional and senior managers necessary to ensure alignment between the business environment and the strategies selected to best achieve the organization?s mission. Students are challenged to apply and expand upon knowledge acquired in previous courses and understand the importance of collaboration between business functions and corporately. Particular attention is placed upon the integral role of the marketing function and its responsibilities to other areas within the business such as R&D, finance and operations. Students will understand methods and tools used to formulate strategy, but will also examine the decisions and tactics required to implement, monitor and adjust plans in a competitive and uncertain environment. Emphasis is placed on determining which competencies to invest in to achieve the appropriate mix of efficiency, responsiveness to customers, quality, and innovation, to maximize the firm?s profitability, growth and competitive advantage. This course also examines the unique challenges managers of high-tech industries experience, including shorter product lifecycles, consumer behaviour, joint ventures and industry standards. Subject matter is reinforced and brought to life through extensive small group discussions, in depth examination of current strategies adopted by actual firms, and analysis of case studies completed individually and in small groups. | 3 |
A one-hour non-credit course, Business Career Development, is delivered in Semester 5 to support students in obtaining a work placement.
Humber has been granted a consent by the Minister of Training, Colleges and Universities to offer this degree for a seven-year term starting April 21, 2005, which was extended to December 31, 2014. In conformity with the Minister’s criteria and requirements, Humber will submit an application for the renewal of the consent for this program 12 months prior to the expiration of the consent. Humber will ensure that all students admitted to this program will have the opportunity to complete the program within a reasonable time frame.
