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Broadcasting - Radio
School of Media Studies & Information Technology
Ontario Graduate Certificate
Two consecutive semesters, beginning in January, plus an eight-week internship
Paul Cross, program co-ordinator | 416.675.6622 ext. 4017 | firstname.lastname@example.org
Humber’s Broadcasting – Radio program is designed to develop a successful broadcaster who already holds a degree. In-depth courses cover radio writing, announcing, production, management, sales, programming, promotion, market research, interviewing techniques, news and sports writing, broadcast journalism, radio reporting and performing. Course content is continually adjusted to reflect current needs, such as the relationship with social media and new media. The first semester combines performance skills with theory. Students focus on one of four pathways in the second semester: announcing, news, client services/creative production and marketing/sales. Hands-on training is provided at Humber’s radio station and digital studios.
Both employment and revenue are growing in radio broadcasting in Canada. As mainstream media continues to ponder its future, more licenses have been granted for new commercial radio stations, and radio continues to reach the vast majority of Canadians every day. AM and FM radio – commercial and CBC – are heard by nearly all Canadians, while satellite, Internet, pay audio channels and audio production houses also require creative employees highly skilled in radio techniques.
Graduates of Humber’s postgraduate Broadcasting – Radio program are in high demand at radio stations across Canada, and many of our alumni are household names in their communities.
Integral to the program is the 160-hour internship during September and October. Opportunities are available at radio stations and related media outlets across Canada. The school works with the student to identify a suitable placement, which is typically unpaid. Many students secure contract or part-time jobs from their internship and move into full-time jobs in southern Ontario, across Canada, and around the world.
The 2012/2013 fee for two consecutive semesters is
– domestic $5,631.56
– international $12,800.
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2012/2013 academic year.
Fees are subject to change.
For more information visit Fees and Financial Assistance.
$750 – $1,000 – books and equipment, including an approved portable digital audio recorder, microphone and studio headphones.
|RBC. 500||Writing for Radio 1|
Writing for Radio 1
Course Code: RBC. 500
This course familiarizes students with the various aspects of creative writing for radio. Through classroom participation and individual critiques, students acquire the basic skills.
|RBC. 501||Basic Announcing|
Course Code: RBC. 501
This course familiarizes students with various aspects of announcing. Through classroom participation and individual critiques, the basic skills of announcing are demonstrated and learned. Students will also develop the skill to perform as on-air hosts for a music-based show with the emphasis on proper announce execution, reading and ad libbing.
|RBC. 502||Broadcast Equipment|
Course Code: RBC. 502
This course introduces students to the tools used to record and edit voice and sound in a studio environment. Through practical applications, basic studio and field recording techniques are learned in both the analog and digital domain.
|RBC. 503||News Development|
Course Code: RBC. 503
This course acquaints students with the operation of a radio newsroom along with the basic elements of newsgathering for a radio audience. This course also acquaints students with the many aspects of information delivery as they apply to the requirements of a radio format, including, but not limited to, newscasting. Through the application of knowledge gained in the classroom and practical work assignments complimented by individual evaluation, the basic skills of news reporting and newscasting are also learned.
|RBC. 504||Introduction to Radio|
Introduction to Radio
Course Code: RBC. 504
This course examines broadcasting from historical and contemporary perspectives. It introduces the student to the basic structure of a radio station. It also examines in general terms the regulatory, management, programming, marketing and promotional policies of the radio industry.
|RBC. 505||Sales Development 1|
Sales Development 1
Course Code: RBC. 505
This course introduces the student to the business side of the broadcast industry with a special focus on the advertising sales department. The course includes an overview of basic marketing principles, selling techniques and the specific process of selling radio airtime.
|RBC. 506||On-Air Performance 1|
On-Air Performance 1
Course Code: RBC. 506
This course will acquaint the students with several different on-air styles and formats that characterize private and public radio. Students will also become acquainted with the role of consultants and programmers who determine the sound of radio today.
|RBC. 507||Radio Seminar|
Course Code: RBC. 507
This is an individually initiated student project that is required in the final semester of the radio course. Radio Seminar requires the student to select a facet of the radio industry or an affiliated field, research the selection, and conduct interviews with people who have intimate knowledge of the topic and then present a report in seminar style to an audience of peers. The student presenter must deliver an oral presentation of at least 30 minutes based on the research and interviews, and be prepared to answer questions from the student body and the instructor for an additional 10 minutes. A 2,000 word essay, complete with bibliography, accompanies the oral presentation. Seminar dates are assigned during the first class of the semester.
|RBC. 510||Station Operation (Major)|
Station Operation (Major)
Course Code: RBC. 510
Announcing Pathway This course enables students to apply theory and practical knowledge in a professional radio station environment. This course will be taught as a lab in conjunction with Humber's radio station. Students will perform the duties normally performed by announcers at a radio station. This includes hosting music programs, preparing and performing feature on-air reports and reading commercial scripts. Hours of on-air shifts will vary. Client Services Pathway This course continues to reinforce the skills developed in Station Operations semester three. It enables students to apply theory and practical knowledge in a professional radio station environment. This course will be taught as a lab in conjunction with Humber's radio station. Students will perform the duties normally performed by creative writers and technical producers at a radio station. This includes writing and producing commercial scripts, contacting clients and gathering information, writing and producing promotional material. The emphasis this semester is on production. Marketing and Sales Pathway This course enables students to apply theory and practical knowledge in a professional radio station environment. This course will be taught as a lab in conjunction with Humber's radio station. Students will perform the duties normally performed by promotions staff and account executives at a radio station. This includes developing on and off air promotions, prospecting for clients, calling on clients, making proposals and processing orders for on-air. News Pathway This course enables students to harmonize classroom theory while working in a radio station environment. The primary objective of this course is to assist students in preparing for the imminent challenges of life outside the college environment. Participants assist in the day-to-day on-air operations of Humber radio by preparing and delivering news stories as both anchor and reporter. They also help in the planning and delivery of magazine-style programs and from time to time with documentaries. Hours of on-air shifts will vary.
|RBC. 511||Radio Lab|
Course Code: RBC. 511
This course gives students the opportunity to foster the basic skills learned in RBC. 502 Broadcast Equipment. RBC. 502 focuses on the development of specific programming elements and or features that would be aired on private (commercial) or public radio. Additionally, this course requires students to prepare quality programming that may be aired on the college radio station.
|RBC. 512||Effective Speaking|
Course Code: RBC. 512
The ability to communicate effectively is the key to success in the broadcast industry. This course prepares students for a job in broadcasting by developing their oral communication skills. The course covers oral communication from a one to one level to speaking in front of a large audience.
|RBC. 513||Career Preparation for Radio|
Career Preparation for Radio
Course Code: RBC. 513
This course familiarizes students with various options for employment in the broadcast industry. Students will learn how to develop, and submit applications for employment using a self-marketing approach. As part of this course, students will apply the self-marketing concepts to secure an internship placement.
|RBC. 514||On-Air Performance 2|
On-Air Performance 2
Course Code: RBC. 514
This course will introduce students to the operational activities found within a radio station regarding audience tastes towards specific programming and music. The development of promotional activities with specific reference to the design of marketing campaigns for Humber's radio station will also be learned. Students will also learn about making on-camera and live appearances on behalf of radio stations, and about the use of new media and other non-traditional means of radio promotion and performance including websites, blogging, social groups, email, podcasting, and RSS (Rich Site Summary).
|RBC. 516||Radio Programming|
Course Code: RBC. 516
This course is designed to familiarize students with the role and responsibilities of radio programming. The course will include an exploration and discussion of formatic techniques employed in both the public and private sector in small, medium and large markets.
|RBC. 515||Radio Internship|
Course Code: RBC. 515
During this internship course, the student will work in one or more of the following radio departments: programming, news, promotions, sales, creative, and production. The student will be treated as an employee and will be expected to comply with company and industry requirements. In addition to practicing broadcast skills in a real environment, the student will start to build the professional relationships needed to develop a personal network. The internship program is a two-month apprenticeship in media. Internship requirements and expectations are outlined in the Radio Broadcasting Internship handbook. Either the co-ordinator or the Internship Committee will confirm a placement with a radio station or an associated industry for the student to complete.
Students must have all assignments successfully completed and be passing all courses to go on internship.
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