Announcing Pathway This course enables students to apply theory and practical knowledge in a professional radio station environment. This course will be taught as a lab in conjunction with Humber's radio station. Students will perform the duties normally performed by announcers at a radio station. This includes hosting music programs, preparing and performing feature on-air reports and reading commercial scripts. Hours of on-air shifts will vary. Client Services Pathway This course continues to reinforce the skills developed in Station Operations semester three. It enables students to apply theory and practical knowledge in a professional radio station environment. This course will be taught as a lab in conjunction with Humber's radio station. Students will perform the duties normally performed by creative writers and technical producers at a radio station. This includes writing and producing commercial scripts, contacting clients and gathering information, writing and producing promotional material. The emphasis this semester is on production. Marketing and Sales Pathway This course enables students to apply theory and practical knowledge in a professional radio station environment. This course will be taught as a lab in conjunction with Humber's radio station. Students will perform the duties normally performed by promotions staff and account executives at a radio station. This includes developing on and off air promotions, prospecting for clients, calling on clients, making proposals and processing orders for on-air. News Pathway This course enables students to harmonize classroom theory while working in a radio station environment. The primary objective of this course is to assist students in preparing for the imminent challenges of life outside the college environment. Participants assist in the day-to-day on-air operations of Humber radio by preparing and delivering news stories as both anchor and reporter. They also help in the planning and delivery of magazine-style programs and from time to time with documentaries. Hours of on-air shifts will vary.

This course gives students the opportunity to foster the basic skills learned in RBC. 502 Broadcast Equipment. RBC. 502 focuses on the development of specific programming elements and or features that would be aired on private (commercial) or public radio. Additionally, this course requires students to prepare quality programming that may be aired on the college radio station.

The ability to communicate effectively is the key to success in the broadcast industry. This course prepares students for a job in broadcasting by developing their oral communication skills. The course covers oral communication from a one to one level to speaking in front of a large audience.

This course familiarizes students with various options for employment in the broadcast industry. Students will learn how to develop, and submit applications for employment using a self-marketing approach. As part of this course, students will apply the self-marketing concepts to secure an internship placement.

This course will introduce students to the operational activities found within a radio station regarding audience tastes towards specific programming and music. The development of promotional activities with specific reference to the design of marketing campaigns for Humber's radio station will also be learned. Students will also learn about making on-camera and live appearances on behalf of radio stations, and about the use of new media and other non-traditional means of radio promotion and performance including websites, blogging, social groups, email, podcasting, and RSS (Rich Site Summary).

This course is designed to familiarize students with the role and responsibilities of radio programming. The course will include an exploration and discussion of formatic techniques employed in both the public and private sector in small, medium and large markets.

During this internship course, the student will work in one or more of the following radio departments: programming, news, promotions, sales, creative, and production. The student will be treated as an employee and will be expected to comply with company and industry requirements. In addition to practicing broadcast skills in a real environment, the student will start to build the professional relationships needed to develop a personal network. The internship program is a two-month apprenticeship in media. Internship requirements and expectations are outlined in the Radio Broadcasting Internship handbook. Either the co-ordinator or the Internship Committee will confirm a placement with a radio station or an associated industry for the student to complete.