This course details strategic selling principles and techniques, as well as revenue generation. Students will develop skills required for planning, making sales calls and providing follow-up to clients. Major topics include: strategic selling principles, prospecting, building relationships, conducting sales meetings, delivering sales presentations, and dealing with objections and closing the sale. Emphasis will be on developing confidence and professionalism in the selling interaction and enhancing the student’s communications, listening, presentation, team participation and problem-solving skills.

This course provides students with an understanding of the legal aspects of business law as they apply to event management. The overall objective is to enable students to recognize, analyze, and evaluate legal issues for the purpose of making and articulating appropriate decisions in the workplace. This course focuses on employment law, tort, and contract concepts as well as overall risk management practices with the industry.

This course provides students with in-depth knowledge of common human resources techniques. The course will focus on volunteer and staff resources needed to effectively plan, co-ordinate and execute events. In addition to an emphasis is on recruitment, supervision, training, evaluation, and recognition of staff, volunteer management will be developed. Many events are completely volunteer driven, this course will develop students skills in managing, motivating, planning, recruiting, training, scheduling and evaluating volunteers.

This course focuses on the food and beverage functions for events. The type and quality of food, beverage, and service delivery are critical to the success of an event. Students will gain an appreciation of the expertise required to develop menus, pair cocktails with various food styles, and the staffing, logistics, and venue requirements to properly execute the food and beverage requirements of an event. Topics will include dietary restriction and cultural sensitivities.

This course enables students to practically apply the knowledge and skills developed within the program. Students will participate in event teams that will conceptualize, design and execute a fully self-funding event. Team policies and procedures will be created and adhered to while members execute tasks from their detailed critical path. Teams are expected to develop budgets, marketing materials, execute sales strategies and secure sponsorship.

This course provides students with the opportunity to learn about industry associations, credentials and long-term career prospects in event management industry from guest speakers who address the class on various aspects employment opportunities with conferences, galas, exhibitions, trade shows and sporting events, as well as entrepreneurial ventures.

This course provides students with an opportunity to apply the skills and knowledge gained in the Event Management program in a specific workplace setting. With the instructor’s support, students are required to find a suitable organization to host a 160-hour (4-week), paid or unpaid work placement. Students will be required to document both the employment experience and their knowledge of business applications and theories through a series of assignments.