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The Business School
Ontario Graduate Certificate
Two semesters, beginning in September plus a work placement
Peter Madott, associate dean | 416.675.6622 ext. 3207 | email@example.com
This is one of the most comprehensive event management programs available. Graduates of this program will develop and implement financial initiatives, co-ordinate and manage sites and facilities, program events, and apply marketing, human resource management, operations management and business administration principles. Additionally, you will gain hands-on experience in event management practices such as planning, design, marketing, fundraising/sponsorship, budgeting, risk management, event evaluation and much more. This program also includes a work placement to give you practical experience that employers demand. Program faculty are chosen for their expertise and experience in the event management field, and many continue to work in the industry.
The event industry is a rapidly growing segment of virtually every sector of society. Events are part of public, not-for-profit, charitable, private, and corporate sectors. The events industry is used to stimulate economies, increase tourism, develop community awareness, increase public involvement, enhance education, improve quality of life, generate revenue, and market products. Professional event managers, working with stakeholders, are required to plan, organize, staff, direct, co-ordinate and evaluate events that meet client needs. Potential areas of employment available to qualified graduates include tourism and economic development; arts and culture; wedding planning; sports and recreation; meeting and convention planning; business associations; entertainment; municipal, provincial or federal governments; not-for-profit and charitable organizations; trade shows and expositions; hospitality and travel; community organizations; and convention centres. Entry-level positions include: event co-ordinator, marketing assistant, special events organizer, promotion co-ordinator, account representative, trade show planner, conference co-ordinator, and corporate meeting planner.
Gain hands-on experience in the industry with a 160-hour (minimum) work placement that will give you the opportunity to apply in a real business what you learned in the classroom. Students initiate the placement with the aid of faculty, targeting companies in the Greater Toronto Area. Placements can be completed on a part-time basis throughout the academic year or full time once classes finish.
Note: Refer to the Selection Procedures section for more information.
Meeting the minimum requirements does not guarantee admission to the program.
Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit our website at humber.ca/transferguide.
The 2012/2013 fee for two semesters is
– domestic $5,524.51
– international $12,800.
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2012/2013 academic year.
Fees are subject to change.
For more information visit Fees and Financial Assistance.
|BEMP 500||The Event Industry|
The Event Industry
Course Code: BEMP 500
This course will introduce students to the breadth of the event industry. Students will develop their knowledge of various types of events including; meetings, conferences, galas, exhibitions, trade shows social events, fundraising events and sporting events.
|BEMP 501||Event Planning|
Course Code: BEMP 501
This course will focus on the macro elements involved in planning an event. Students will have an opportunity to develop and demonstrate an understanding of event research and needs assessment, as a starting point for event planning. Critical path, goal development, and program administration are explored. In addition, emphasis is placed on task diagnosis, time frames, analysis of work problems, and alternative work designs for improving the organizational performance and effectiveness of events.
|BEMP 502||Event Production |
Course Code: BEMP 502
This course builds on the students’ skills and knowledge gained in BEMP 501 Event Planning. Students will apply their skills in concept research and the integration of theme, decor, audio/visual and entertainment in the event. The process of incorporating performing artists and entertainers as part of event entertainment will be introduced. The process of securing artists, negotiating contracts and stage and technical management will be developed.
|BEMP 503||Event Financial Management|
Event Financial Management
Course Code: BEMP 503
This course introduces students to the concepts, functions and techniques of accounting and financial management, providing a disciplined approach to the understanding and execution of these functions within event management. Students will learn how to develop and monitor a budget, including ticket/receipt control, sales reports and breakeven analysis. Basic accounting principles will be reviewed early on.
|BEMP 504||Event Marketing|
Course Code: BEMP 504
This course initially introduces students to the fundamental concepts of marketing as they pertain to event management. As the course progresses, these concepts and principles are applied to the event marketplace where a disciplined approach to the planning and execution of marketing strategies is introduced. This is a hands-on, practical course where students learn the aspects of marketing through lectures, discussions, case studies and practical workshops.
|BEMP 505||Career Development and Pre-Placement Seminar|
Career Development and Pre-Placement Seminar
Course Code: BEMP 505
This course prepares students for their work placement and their eventual careers. The course will help student to identify appropriate placement opportunities based on student interests. Emphasis will be placed on the development of generic employability skills of particular importance to employment in the event management field.
|BISM 500||Computer Analytic Skills|
Computer Analytic Skills
Course Code: BISM 500
|BEMP 506||Sales and Sponsorship|
Sales and Sponsorship
Course Code: BEMP 506
This course details strategic selling principles and techniques, as well as revenue generation. Students will develop skills required for planning, making sales calls and providing follow-up to clients. Major topics include: strategic selling principles, prospecting, building relationships, conducting sales meetings, delivering sales presentations, and dealing with objections and closing the sale. Emphasis will be on developing confidence and professionalism in the selling interaction and enhancing the student’s communications, listening, presentation, team participation and problem-solving skills.
|BEMP 507||Business Law for Event Management|
Business Law for Event Management
Course Code: BEMP 507
This course provides students with an understanding of the legal aspects of business law as they apply to event management. The overall objective is to enable students to recognize, analyze, and evaluate legal issues for the purpose of making and articulating appropriate decisions in the workplace. This course focuses on employment law, tort, and contract concepts as well as overall risk management practices with the industry.
|BEMP 508||Human Resource and Volunteer Management|
Human Resource and Volunteer Management
Course Code: BEMP 508
This course provides students with in-depth knowledge of common human resources techniques. The course will focus on volunteer and staff resources needed to effectively plan, co-ordinate and execute events. In addition to an emphasis is on recruitment, supervision, training, evaluation, and recognition of staff, volunteer management will be developed. Many events are completely volunteer driven, this course will develop students skills in managing, motivating, planning, recruiting, training, scheduling and evaluating volunteers.
|BEMP 509||Catering Management|
Course Code: BEMP 509
This course focuses on the food and beverage functions for events. The type and quality of food, beverage, and service delivery are critical to the success of an event. Students will gain an appreciation of the expertise required to develop menus, pair cocktails with various food styles, and the staffing, logistics, and venue requirements to properly execute the food and beverage requirements of an event. Topics will include dietary restriction and cultural sensitivities.
|BEMP 510||Event Project|
Course Code: BEMP 510
This course enables students to practically apply the knowledge and skills developed within the program. Students will participate in event teams that will conceptualize, design and execute a fully self-funding event. Team policies and procedures will be created and adhered to while members execute tasks from their detailed critical path. Teams are expected to develop budgets, marketing materials, execute sales strategies and secure sponsorship.
|BEMP 511||Event Management Seminars|
Event Management Seminars
Course Code: BEMP 511
This course provides students with the opportunity to learn about industry associations, credentials and long-term career prospects in event management industry from guest speakers who address the class on various aspects employment opportunities with conferences, galas, exhibitions, trade shows and sporting events, as well as entrepreneurial ventures.
|BEMP 512||Event Management Field Placement|
Event Management Field Placement
Course Code: BEMP 512
This course provides students with an opportunity to apply the skills and knowledge gained in the Event Management program in a specific workplace setting. With the instructor’s support, students are required to find a suitable organization to host a 160-hour (4-week), paid or unpaid work placement. Students will be required to document both the employment experience and their knowledge of business applications and theories through a series of assignments.
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