Programs & Courses
Beginning in September and January
Salaries for communications professionals rose 19 per cent from 2003 to 2006 according to a survey of the Canadian chapters of the International Association of Business Communicators (IABC). The survey also found the roles and organizational importance of communicators is changing as nearly 50 per cent of respondents indicated an increase in budget or revenue, and over 50 per cent indicated an increase in staff or size.
Build and maintain positive relationships through two-way communication with key audiences in corporations, non-profit organizations, government departments and public relations agencies in the areas of media relations, employee/member relations, community relations, government relations/public affairs, investor relations, crisis management, event planning, publicity, marketing communications, speech writing, consulting, issues management, and development/ fundraising.
Humber's program prepares students for this challenging field that plays a vital role in communicating an organization's mission and success. Experienced instructors assist students in developing writing skills, strategic planning abilities, and critical thinking skills in an intensive, practical, educational experience. Employers look for these qualities in public relations professionals: proficient level of writing abilities, enthusiasm, perseverance, teamwork, attention to detail, organizational skills and the ability to understand and express the views of others.
Students will complete an eight-week field placement after successfully completing two academic semesters.
Public relations professionals from various sectors participate in the program as guest lecturers, internship sponsors and members of the program advisory committee.
Humber's program is recognized by the Canadian Public Relations Society, and the International Association of Business Communicators. Both organizations offer students specially-priced memberships.
Note: Refer to the Selection Procedures section for more information
Meeting the minimum requirements does not guarantee admission to the program.
The 2009/2010 fee for two semesters was
- domestic $4,442.96
- international $11,730.
For further information, refer to Fees and Financial Assistance in this publication.
| COURSE Code | Course | Credits | |
|---|---|---|---|
| PRC. 501 | Public Relations Writing Lab 1 (Certificate) | 6 | |
| PRC. 503 | Event Planning and Management | 4 | |
| PRC. 507 | Public Affairs (Certificate) | 3 | |
| PRC. 511 | Organizational Communications Theory and Practice | 5 | |
| PRC. 512 | Social and Digital Media | 4 | |
| PRC. 515 | Communicating CSR and Sustainability | 2 | |
| PRC. 516 | Communication Planning Theory | 2 | |
| PRC. 520 | Research for Public Relations Practitioners | 3 |
| COURSE Code | Course | Credits | |
|---|---|---|---|
| PRC. 504 | Public Relations Writing Lab 2 (Certificate) | 4 | |
| PRC. 506 | Public Relations in the Workplace (Certificate) | 2 | |
| PRC. 508 | Public Relations Presentation Skills (Certificate) | 2 | |
| PRC. 509* | Field Placement | 4 | |
| PRC. 510 | Marketing for Public Relations | 3 | |
| PRC. 514 | Corporate and International Public Relations | 2 | |
| PRC. 522 | Media Relations | 4 | |
| PRC. 523 | Applied Communication Planning | 2 | |
| PRC. 524 | Innovative Thinking | 2 | |
| PRC. 525 | Change Management and Communications | 3 |
