Advertising and Graphic Design

Your Career

For an idea of the power of good graphic design, look no further than the Canadian icon. In 1961, Canadian National Railways rebranded itself as a thoroughly modernized corporation with a single, bold fluid line. Forty years later, a prestigious international panel named it one of the "Top 50 Corporate Logos of All Time" while a survey showed that 99 per cent of all Canadians were familiar with the design icon. Create and execute professional design and advertising work for advertising agencies, design studios, in-house design departments or corporations, sales promotion companies, and editorial design. Freelance opportunities in art direction and design are expanding and can be very lucrative.

Our Program

This intensive program was developed to meet industry demand for graphic designers and art directors with solid visual, strategic, conceptual, typographic and computer skills. Classes focus on these areas of study and emphasize important life skills such as problem solving, teamwork and relationship building.

You will explore the many facets of visual communication, including colour theory, conceptual process, typography, corporate design, marketing strategies, interactive media and digital design through use of current tools meeting industry standards. Students will have the unique opportunity to apply these skills in Humber's real-world ad agency/design studio. The first year of this program is shared with the three-year Graphic Design advanced diploma.

Work Placement

Faculty advisors assist students in finding their four-week unpaid internship. This normally takes place in the month following the last semester of study - May or August.

Our Industry Partnerships

Through the internship and alumni program, Humber fosters and maintains close contact with design studios and advertising agencies in the Greater Toronto Area, with additional contacts across Canada and internationally. Working closely with the Advertising and Design Club of Canada (ADCC) allows our students access to significant industry events.

Your Future Study Options

Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit our website at humber.ca/transferguide or refer to the Humber Transfer Guide.

This program provides a solid foundation for students wanting to continue with Humber's Bachelor of Arts - Creative Advertising degree.

Admission Requirements

Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status
Grade 12 English (ENG4C or ENG4U). If English is not your first language refer to the English Language Proficiency Policy in this publication.
Three Grade 11 or Grade 12 C, U or M courses in addition to those listed above
Applicants who do not possess the required courses may complete admission testing to determine equivalencies. Invitation and booking of admission testing is done using the email address provided on the online application.
A good working knowledge of various computer applications
Attendance at an information/interview session, which includes:
- presenting a portfolio of 12-15 pieces of art design
- presenting a recent sketchbook showing rough work, drawing and process work
- composing a letter describing why you chose this field.
Applicants will be assessed on overall creativity, ability in drawing, sense of design, creative process (roughs and preliminary drawings), craftsmanship, and comfort level with computer technology.

Note: Refer to the Selection Procedures for more information

Meeting the minimum requirements does not guarantee admission to the program.

Fees

The 2009/2010 fee for two semesters was
- domestic $3,302.70
- international $11,730.

For further information, refer to Fees and Financial Assistance in this publication.

Financial Aid

Additional Costs

$500 - art supply kit (list available upon acceptance) for first semester; $200 to $500 - textbooks, subscriptions, printing costs (per semester); a home computer is encouraged - instructors can advise on technical needs and sources for affordable Macintosh computers and software.

Alternative Course of Study

Humber also offers a three-year Graphic Design advanced diploma program 11571. The first year of study for this Advertising and Graphic Design program and the three-year Graphic Design diploma is shared, allowing students some flexibility when moving into their third semester of study. After successful completion of this program, advanced standing in Humber's Bachelor of Applied Arts - Creative Advertising degree program 22041 may be available to qualified graduates.

Curriculum

Semester 1
COURSE Code	Course	Credits
COMM 200	College Writing Skills	3
GRAF 112	Typography 1	3
GRAF 113	Design 1	3
GRAF 115	Colour for Communications	3
GRAF 116	Visualization Techniques 1	3
GRAF 117	Digital Design 1	3
GRAF 118	Conceptual Process 1	3
GRAF 119	History of Graphic Design and Advertising	3

Semester 2
COURSE Code	Course	Credits
COMM 300	Business Writing Skills	3
GRAF 212	Typography 2	3
GRAF 213	Design 2	3
GRAF 216	Visualization Techniques 2	3
GRAF 217	Digital Design 2	3
GRAF 218	Conceptual Process 2	3
GRAF 316	Marketing Strategies	3
HUMA 024	Humanities: An Introduction to Arts and Science	3

Semester 3
COURSE Code	Course	Credits
GRAF 310	Advertising Graphics 1	3
GRAF 312	Typography 3	3
GRAF 319	Corporate Design 1	3
GRAF 321	Design 3	3
GRAF 322	Interactive Media Design	3
GRAF 417	Printing Technology	3

Semester 4
COURSE Code	Course	Credits
GRAF 317	Entrepreneurship	3
GRAF 410	Advertising Graphics 2	3
GRAF 412	Typography 4	3
GRAF 413	Package Design	3
GRAF 416	Portfolio Development	3
GRAF 418	Internship	3
GRAF 419	Corporate Design 2	3

Application Program Code: 04701

Diploma