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2010/11 Programs

Public Relations

Application Program Code: 04761

Advanced Diploma
School of Media Studies & Information Technology
6 Semesters
2010/11 Availability
Lakeshore CampusSeptember - CLOSED

Beginning in September

Your Career

Salaries for communications professionals rose 19 per cent from 2003 to 2006 according to a survey of the Canadian chapters of the International Association of Business Communicators (IABC). The survey also found the roles and organizational importance of communicators is changing as nearly 50 per cent of respondents indicated an increase in budget or revenue, and over 50 per cent indicated an increase in staff or size.

Build and maintain positive relationships through two-way communication with key audiences in corporations, non-profit organizations, government departments, and public relations agencies in media relations, internal communications, public affairs, employee/member relations, event planning, marketing and communications, and many other fields.

Our Program

Humber's program is a very broad, practical, hands-on educational experience that prepares graduates for a challenging career. Effective public relations programs are vital to the success of businesses, government programs and non-profit organizations. Public relations professionals play an important role in communicating an organization's mission and success. The program lasts six semesters.

Work Placement

Students will complete a 15-week field placement where they can gain work experience during semester six (approximately 35 hours a week). The school works with the student to arrange the placement, which may be paid or unpaid. This is not included in the weekly instructional hours per week. Students must be current and passing in all courses to take part.

Our Industry Partnerships

Public relations professionals from various sectors participate in the program as guest lecturers, intern sponsors and members of the program advisory committee.

Professional Accreditation, Endorsement and Recognition

This program is recognized by the Canadian Public Relations Society, and the International Association of Business Communicators. Students are strongly encouraged to take advantage of the specially priced memberships they offer Humber graduates.

Your Future Study Options

Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit our website at humber.ca/transferguide or refer to the Humber Transfer Guide. 

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status
  • Grade 12 English (ENG4C or ENG4U). If English is not your first language refer to the English Language Proficiency Policy in this publication.
  • Three Grade 11 or Grade 12 C, U or M courses in addition to those listed above
  • Applicants who do not possess the required courses may complete admission testing to determine equivalencies. Invitation and booking of admission testing is done using the email address provided on the online application.
  • Applicants must attend an interview/ assessment, which includes:
    • a writing exercise
    • review of resumé.

Note: Refer to the Selection Procedures for more information

Meeting the minimum requirements does not guarantee admission to the program. 

Fees

The 2010/2011 fee for two semesters is
- domestic $3,276.68
- international $11,730.

For further information, refer to Fees and Financial Assistance in this publication.  

Financial Aid

Additional Costs

$300 - textbooks, event-related expenses, field trips (per semester). 

Alternative Course of Study

Humber also offers the Public Relations postgraduate certificate program 04561.

Curriculum

Semester 1
COURSE Code Course Credits
COMM 205 College Writing Skills – Public Relations 3
HUMA 024 Humanities: An Introduction to Arts and Science 3
PRD. 107 Public Relations Writing Lab 1 6
PRD. 109 Social and Digital Media 4
PRD. 203 Public Affairs 1 - Introduction (Diploma) 3
Semester 2
COURSE Code Course Credits
COMM 305 Professional Writing Skills – Public Relations 3
GNED 000 General Education Elective 3
PRD. 119 Innovative Thinking 2
PRD. 153 Communication Planning Theory 2
PRD. 154 Research for Public Relations Practitioners 3
PRD. 202 Public Relations Writing Lab 2 5
Semester 3
COURSE Code Course Credits
GNED 000 General Education Elective 3
PRD. 108 Public Relations Presentation Skills (Diploma) 3
PRD. 209 Organizational Communications Theory and Practice 5
PRD. 210 Applied Communication Planning 2
PRD. 304 Public Relations Writing Lab 3 6
PRD. 320 Special Event: Principles and Theory 3
Semester 4
COURSE Code Course Credits
GNED 000 General Education Elective 3
PRD. 212 Media Relations 4
PRD. 410 Public Relations Writing Lab 4 6
PRD. 420 Special Event: Application and Practice 3
PRD. 430 Public Relations in the Non-Profit Environment 4
Semester 5
COURSE Code Course Credits
PRD. 313 Marketing for Public Relations 3
PRD. 314 Corporate and International Public Relations 2
PRD. 315 Fundraising 4
PRD. 506 Public Relations in the Workplace (Diploma) 2
PRD. 508 Public Relations Writing Lab 5 8
PRD. 512 Change Management and Communications 3

Semester 6
COURSE Code Course Credits  
PRD. 602 Internship 12  
PRD. 611 Professional Porfolio 8   

			      		

		

	              
      
      

	

	
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