Programs & Courses
About 70 per cent of interactive media firms in Canada are content creators, while the remaining 30 per cent are what the industry association Canadian Interactive Alliance defines as enablers, companies that facilitate the distribution of interactive media to the end users. Increasingly, companies need media generalists who can assist in developing and delivering communications programs to their clients and customers. Graduates of this program will fill cross-functional roles in the marketing and communications departments of organizations. Graduates may also work on or assist in the development of internal and external communications for businesses, government departments/agencies and not-for-profit organizations.
The Internet plays a pivotal role in the communication strategies of both public and private institutions. Students, therefore, will integrate knowledge and skills in web-based technologies with those in journalism, photography and graphic design. In state-of-the-art labs, they will create content using current software applications such as Photoshop, InDesign, Flash and Fireworks. Students will produce corporate video and audio for the web and for other applications. Students will be capable of designing and providing content for websites.
Traditional communications, relationship building and interpersonal skills are fundamental and valuable to the communications specialist. Students will research, write and design communications for the page, such as press releases, brochures and calendars. Students will create and manage the components of in-house meetings and media conferences and will handle person-to-person communication in all types of settings.
Fieldwork runs from four to eight weeks, and is unpaid. Faculty work with students to find a suitable placement, enabling them to hone their skill sets in a professional environment.
Note: Refer to the Selection Procedures for more information
Meeting the minimum requirements does not guarantee admission to the program.
The 2009/2010 fee for two semesters was
- domestic $3,052.70
- international $11,730.
For further information, refer to Fees and Financial Assistance in this publication.
| COURSE Code | Course | Credits | |
|---|---|---|---|
| COMM 200 | College Writing Skills | 3 | |
| HUMA 024 | Humanities: An Introduction to Arts and Science | 3 | |
| MDCM 100 | Photography and Digital Imaging 1 | 3 | |
| MDCM 110 | Website Design and Maintenance 1 | 3 | |
| MDCM 130 | Communications Strategies | 3 | |
| MDCM 230 | Digital Design | 3 |
| COURSE Code | Course | Credits | |
|---|---|---|---|
| COMM 300 | Business Writing Skills | 3 | |
| GNED 000 | General Education Elective | 3 | |
| MDCM 120 | Media Writing | 3 | |
| MDCM 200 | Photography and Digital Imaging 2 | 3 | |
| MDCM 210 | Website Design and Maintenance 2 | 3 | |
| MDCM 220 | Videography 1 | 3 |
| COURSE Code | Course | Credits | |
|---|---|---|---|
| MDCM 300 | New Media Writing | 3 | |
| MDCM 310 | Website Design and Maintenance 3 | 3 | |
| MDCM 320 | Videography 2 | 3 | |
| MDCM 330 | Client Relations | 3 | |
| MDCM 340 | Freelance and Project Management Skills | 3 | |
| MDCM 350 | Media Law and Ethics | 3 | |
| MDCM 360 | Introduction to Business | 3 |
| COURSE Code | Course | Credits | |
|---|---|---|---|
| GNED 000 | General Education Elective | 3 | |
| MDCM 400 | Marketing | 3 | |
| MDCM 410 | Website Design and Maintenance 4 | 3 | |
| MDCM 420 | Capstone Project/Internship | 6 |
