2010/11 Programs

Bachelor of Applied Business – Tourism Management

Application Program Code: 22081

Degree
School of Hospitality, Recreation & Tourism
The Business School
8 Semesters
2010/11 Availability
Lakeshore CampusSeptember - CLOSED

Beginning in September plus one paid work term

Your Career

Tourism is the world's fastest growing industry and in Ontario alone, employment in the sector grows at an annual rate of five per cent. Today's tourism business leaders seek employees who have both the knowledge and experience necessary to make immediate contributions to the workplace. There are opportunities with employers throughout the industry: tourism suppliers (airlines, hotels, restaurant/foodservice); attractions; wholesalers; retailers/distributors; destination management and marketing organizations and trade associations. Graduates would also be qualified for many positions with provincial and federal tourism boards. The variety of courses is equally impressive leading to careers in business management, business analysis, destination management, account and revenue management, operations management, customer service management, marketing and e-tourism. You will also be well prepared to own and operate your own small tourism business venture.

Our Program

This business degree program in tourism management has been designed to meet the demands of employers for the strategic, technological and managerial skills now necessary in this exciting and dynamic industry.

To meet these demands, the program combines the theory and knowledge of degrees in business administration and tourism studies with experiential learning in tourism industry sectors. This is a business degree, built on the platform of a solid business education - marketing, accounting, economics and law. Throughout the program, you will engage in analyzing a series of business and management scenarios for which you will prepare recommendations and solutions. The program also emphasizes an international scope through case studies that reflect the global nature of the tourism industry.

You have the first two years of the program in which to choose your specific field, and the next two years to complete your specialization. In years three and four, you will focus on advanced tourism industry management and the application of technology in tourism strategic and marketing and distribution systems. You will use software applications and apply advanced financial management skills to tourism/hospitality business operations and performance.

The distinctive edge of a bachelor's of applied business degree is that you acquire professional experience while attending classes. That is, you obtain an integrated degree. You will interact with the professional world through career placements and industry-linked projects, and will be guided by faculty with professional activities in research, education and industry. Graduates will have a competitive edge in the tourism business world, both in Canada and internationally, or may use their skills and expertise to continue on with graduate work.

Note: For information regarding faculty credentials for this program, visit humber.ca/faculty.

More Info

Work Placement

One full semester of paid work in the summer between semesters six and seven will give qualified students the hands-on experience that is highly valued by employers.

Our Industry Partnerships

Humber has more than 500 industry partners. Partners provide funding for capital projects (labs etc), provide internships for students, more than $30,000 in awards and scholarships and employ our students upon graduation. Industry partners for this program include tour operators and airlines, Air Canada Vacations, Globus/Cosmos, American Express, Sears Travel, Thomas Cook, Sunquest, Signature Vacations, Trafalgar Tours, Air Transat Holidays, Expedia, Travelocity, and many independent travel agencies. In addition, a number of managerial positions are available in our partner hotels and foodservice operations: Four Seasons, Hyatt, Holiday Inn, Hilton, Marriott, Cara Operations, Compass Group, Oliver & Bonacini Restaurants, Woodbine Entertainment Group, and many others.

Your Future Study Options

Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit our website at humber.ca/transferguide or refer to the Humber Transfer Guide.

Admission Requirements

  • Ontario Secondary School Diploma (OSSD)
  • Grade 12U English (ENG4U) with a minimum grade of 65 per cent. If English is not your first language refer to the English Language Proficiency Policy in this publication.
  • Any Grade 12U Mathematics. Students who do not possess Grade 12U Mathematics or have achieved a mark below 60 per cent may be considered for admission. Students will be required to complete a math equivalency course during the first semester at Humber.
  • Four Grade 12 U or M courses in addition to those listed above with a minimum of 65 per cent overall average.

Note: Refer to the Selection Procedures for more information

Meeting the minimum requirements does not guarantee admission to the program.

Mature students (applicants 21 years of age or over) and/or transfer students (applicants with postsecondary education) should refer to the Mature and Transfer Student Admissions Regulations in this publication for admission criteria.

Fees

The 2010/2011 fee for two semesters is
- domestic $6,153.92
- international $11,730.

For further information, refer to Fees and Financial Assistance in this publication.

Financial Aid

Additional Costs

For information regarding fees for work terms, refer to Fees and Financial Assistance in this publication.

Alternative Course of Study

Upon completion of the first two years of a Humber Bachelor of Applied Business degree, students may specialize in one of the following areas in addition to Tourism Management:

e-Business Marketing, Fashion Management, Human Resources Management, or International Business.

Curriculum

Semester 1
COURSE Code Course Credits
ACT. 103 Introductory Accounting 3
ECN. 102 Microeconomics 3
LASE 000 Liberal Arts Breadth Elective 3
LAW. 104 Business Law 3
MKT. 101 Marketing 3
Semester 2
COURSE Code Course Credits
BUS. 152 Business Information Systems 3
BUS. 154 Business Presentations 3
ECN. 153 Macroeconomics 3
MGT. 151 Organizational Behaviour 3
STAT 102 Statistics for Business 3
Semester 3
COURSE Code Course Credits
BUS. 202 Ethics and Values 3
LASE 000 Liberal Arts Breadth Elective 3
MGT. 201 Human Resources Management 3
MKT. 203 Customer Service 3
STAT 233 Quantitative Methods for Business 3
Semester 4
COURSE Code Course Credits
BUS. 252 E-Commerce 3
FIN. 251 Financial Management 3
LASE 000 Liberal Arts Breadth Elective 3
MGT. 253 Operations Management 3
TOUR 251 Tourism and Hospitality Industries 3
Semester 5
COURSE Code Course Credits
EMP. 005 Business Career Development 0
LASE 000 Liberal Arts Breadth Elective 3
MKT. 301 Marketing Research 3
MKT. 302 Tourism Marketing, Sales and Distribution 3
TOUR 301 The Structure of Canadian Tourism 3
TOUR 302 Global Geography 3
Semester 6
COURSE Code Course Credits
BUS. 351 Entrepreneurship 3
LASE 000 Liberal Arts Breadth Elective 3
MKT. 351 Consumer Behaviour 3
TOUR 351 E-Tourism Management, Strategy and Marketing 3
TOUR 352 Risk Management in Tourism 3
TOUR 399 Paid Work Term
Semester 7
COURSE Code Course Credits
LASE 000 Liberal Arts Breadth Elective 3
MGT. 451 Strategic Management 3
TOUR 401 Hospitality Operations Management 3
TOUR 402 Specialty Tourism Product Development and Marketing 3
TOUR 403 Tourism Event Management 3
Semester 8
COURSE Code Course Credits
LASE 000 Liberal Arts Breadth Elective 3
MKT. 451 International Selling Strategies 3
TOUR 451 Advanced Revenue Management for Tourism 3
TOUR 452 Tourism Destination Development - International Perspectives 3
TOUR 453 Senior Level Thesis Project 3

Note: A one-hour non-credit course, Business Career Development, is delivered in Semester 5 to support students in obtaining a Paid Work Term.

Humber has been granted a consent by the Minister of Training, Colleges and Universities to offer this applied degree for a seven-year term starting April 21, 2005. Humber shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.