Bachelor of Applied Business – e-Business Marketing - Humber College

Your Career

As more companies migrate away from traditional business models to embrace online platforms, the future of e-business marketing is booming. The increased challenges and benefits of the online global marketplace require individuals who understand and can harness the Internet's capacity for revolutionizing the way people do business. Internet sales have seen steady and continual increases. In the US alone, e-commerce sales were estimated at US$133.6 billion for 2008; this represents a 4.6 per cent increase from 2007 even as total retail sales were decreasing. Total private and public sector Internet sales in Canada reached an estimated $62.7 billion in 2007, up 26 per cent over 2006, the sixth consecutive year that online sales increased at a double-digit pace. Business is global, and it is increasingly virtual.

Choose from many exciting careers in the rapidly evolving world of e-commerce, including market analyst, e-marketing specialist, product manager, web content manager, logistics specialist, Internet marketer, web designer/content manager. Potential employers may include Rogers Communications, Microsoft Canada, Hewlett-Packard Canada, Telus-Daedalian e-Solutions, Electronic Data Systems, IBM, HBC, HSBC, TD Bank, Bank of Montreal, CIBC, small- and medium-sized businesses, and consulting companies.

Our Program

Humber's Bachelor of Applied Business - e-Business Marketing degree integrates marketing with e-business concepts and practices. This degree combines cutting-edge technology practices with traditional business subjects that will prepare you to succeed in a highly competitive business environment. By graduation, students will have developed a broad array of competencies, including the ability to develop e-business marketing plans (product analysis, pricing strategies, distribution channels, promotional programs); employ project management and change management tools; analyze e-business financial issues and how these affect pricing, cost, and profit; and integrate effective e-business supply chain management strategies and detail how e-business can streamline business processes.

You have the first two years of the program in which to choose your field, and the next two years to complete your specialization. Courses in the first two years of study are not what distinguish your degree - they are what define it. This is a business degree, built on the platform of a solid business education - marketing, accounting, economics and law. Throughout the program, you will engage in analyzing a series of business and management scenarios for which you will prepare recommendations and solutions. In years three and four, you will work toward your specialization. This is your chance to gain practical skills through applied projects, such as developing business plans for real companies and working on industry-linked assignments. You will have the opportunity to develop processes and products from the idea stage through to execution. You'll learn from experienced faculty and a network of industry professionals.

Note: For information regarding faculty credentials for this program, visit humber.ca/faculty.

Work Placement

One full semester of paid work in the summer between semesters six and seven will give you the hands-on experience that is highly valued by employers.

Professional Accreditation, Endorsement and Recognition

Graduates can pursue memberships and accreditations with the Canadian Information Processing Society, the Canadian Marketing Association, the Canadian Professional Sales Association, and the Ontario Institute of the Purchasing Management Association of Canada,

Your Future Study Options

Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit our website at humber.ca/transferguide or refer to the Humber Transfer Guide.

Admission Requirements

Ontario Secondary School Diploma (OSSD)
Grade 12U English (ENG4U) with a minimum grade of 65 per cent. If English is not your first language refer to the English Language Proficiency Policy in this publication.
Any Grade 12U Mathematics. Students who do not possess Grade 12U Mathematics or have achieved a mark below 60 per cent may be considered for admission. Students will be required to complete a math equivalency course during the first semester at Humber.
Four Grade 12 U or M courses in addition to those listed above with a minimum of 65 per cent overall average

Note: Refer to the Selection Procedures for more information

Meeting the minimum requirements does not guarantee admission to the program.

Mature students (applicants 21 years of age or over) and/or transfer students (applicants with postsecondary education) should refer to the Mature and Transfer Student Admissions Regulations in this publication for admission criteria.

Fees

The 2010/2011 fee for two semesters is
- domestic $6,153.92
- international $11,730.

For further information, refer to Fees and Financial Assistance in this publication.

Financial Aid

Additional Costs

For information regarding fees for work terms, refer to Fees and Financial Assistance in this publication.

Alternative Course of Study

Upon completion of the first two years of a Humber Bachelor of Applied Business degree, students may specialize in one of the following areas in addition to e-Business Marketing: Fashion Management, Human Resources Management, International Business, or Tourism Management.

Humber has been granted a consent by the Minister of Training, Colleges and Universities to offer this applied degree for a five-year term starting December 31, 2007. Humber shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.

Curriculum

Semester 1
COURSE Code	Course	Credits
ACT. 103	Introductory Accounting	3
ECN. 102	Microeconomics	3
LASE 000	Liberal Arts Breadth Elective	3
LAW. 104	Business Law	3
MKT. 101	Marketing	3

Semester 2
COURSE Code	Course	Credits
BUS. 152	Business Information Systems	3
BUS. 154	Business Presentations	3
ECN. 153	Macroeconomics	3
MGT. 151	Organizational Behaviour	3
STAT 102	Statistics for Business	3

Semester 3
COURSE Code	Course	Credits
BUS. 202	Ethics and Values	3
LASE 000	Liberal Arts Breadth Elective	3
MGT. 201	Human Resources Management	3
MKT. 203	Customer Service	3
STAT 233	Quantitative Methods for Business	3

Semester 4
COURSE Code	Course	Credits
BUS. 252	E-Commerce	3
EBM. 251	Web Development	3
FIN. 251	Financial Management	3
LASE 000	Liberal Arts Breadth Elective	3
MGT. 253	Operations Management	3

Semester 5
COURSE Code	Course	Credits
EBM. 301	E-Business Information Systems and Technology	3
EMP. 005	Business Career Development	0
LASE 000	Liberal Arts Breadth Elective	3
LAW. 304	Law, Security and Privacy	3
MKT. 301	Marketing Research	3
MKT. 351	Consumer Behaviour	3

Semester 6
COURSE Code	Course	Credits
EBM. 351	E-Marketing	3
EBM. 352	Database Systems	3
EBM. 353	Supply Chain Management	3
LASE 000	Liberal Arts Breadth Elective	3
MGT. 354	Project Management	3
~EBM. 399	Paid Work Term *	0

Semester 7
COURSE Code	Course	Credits
EBM. 401	Business to Consumer	3
EBM. 402	Product Management	3
EBM. 403	CRM and Data Mining	3
EBM. 404	Applied Business Project 1	3
LASE 000	Liberal Arts Breadth Elective	3

Semester 8
COURSE Code	Course	Credits
EBM. 451	Current Issues in E-Business and Marketing	3
EBM. 453	Quality Management	3
EBM. 454	Applied Business Project 2	3
LASE 000	Liberal Arts Breadth Elective	3
MGT. 452	Business Strategy	3

Note: A one-hour non-credit course, Business Career Development, is delivered in Semester 5 to support students in obtaining a work placement.