Current Size: 100%
Advertising and Graphic Design |
School of Media Studies & Information Technology |
2012/2013 Program AvailabilityLakeshore Fall: Open |
|
|
Type:
Diploma
|
Campus:
Lakeshore
|
|
|
Program Code:
04701 |
Length: Four semesters, beginning in September, plus a four-week internship |
|
|
CONTACT INFORMATION: Heather Lowry, program co-ordinator | 416.675.6622 ext. 3089 | heather.lowry@humber.ca
|
||
This intensive Advertising and Graphic Design diploma program was developed to meet industry demand for graphic designers and art directors with solid visual, strategic, conceptual, typographic and computer skills. Classes focus on these areas of study and emphasize important life skills such as problem solving, teamwork and relationship building.
You will explore the many facets of visual communication, including colour theory, conceptual process, typography, corporate design, marketing strategies, interactive media and digital design through the use of current tools that meet industry standards. Students will have the unique opportunity to apply these skills in Humber’s real-world ad agency/design studio. The first year of this program is shared with the three-year Graphic Design advanced diploma program.
Our Advisory Committee provides regular review and input of our curriculum ensuring our program is always on the cutting edge of industry developments.
Through the internship and alumni program, Humber fosters and maintains close contact with design studios and advertising agencies in the Greater Toronto Area, with additional contacts across Canada and beyond. Working closely with the Advertising and Design Club of Canada (ADCC) allows our students access to significant industry events.
For an idea of the power of good graphic design, look no further than a Canadian iconic logo. In 1961, Canadian National Railways rebranded itself as a thoroughly modernized corporation with its logo comprised of a single bold, fluid line. Forty years later, a prestigious international panel named it one of the Top 50 Corporate Logos of All Time, while a survey showed that 99 per cent of all Canadians were familiar with the design icon. Create and execute professional design and advertising work for advertising agencies, design studios, in-house design departments or corporations, sales promotion companies, and magazine editorial design. Freelance opportunities in art direction and design are expanding and can be very lucrative.
Faculty advisors assist students in finding a four-week unpaid internship. This normally takes place in the month following the last semester of study – May.
Note: For more information visit Selection Procedures.
Meeting the minimum requirements does not guarantee admission to the program.
Humber also offers a three-year Graphic Design advanced diploma program 11571. The first year of study for the Advertising and Graphic Design program and the three-year Graphic Design advanced diploma is shared, allowing students some flexibility when moving into their third semester of study. After successful completion of this program, advanced standing in Humber’s Bachelor of Applied Arts – Creative Advertising degree program 22041 may be available to qualified graduates.
Qualified graduates of this program may be eligible to apply their academic credits toward further study at many postsecondary institutions. For detailed information, visit our website at humber.ca/transferguide.
This program provides a solid foundation for students wanting to continue with Humber’s Bachelor of Arts – Creative Advertising degree program.
The 2011/2012 fee for two semesters was
Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2011/2012 academic year.
Fees are subject to change.
For more information visit Fees and Financial Assistance.
$500 – art supply kit (list available upon acceptance) for first semester; $200 to $500 – textbooks, subscriptions, printing costs (per semester); a home computer is encouraged – instructors can advise on technical needs and sources for affordable Macintosh computers and software.
Semester 1 | ||
| Course Code | Course | Credits |
| COMM 200 | College Writing SkillsCollege Writing SkillsCourse Code: COMM 200 Credits: 3 College Writing Skills emphasizes elements of the writing process. Although subject matter and format may change from one program to another, the skills necessary for effective writing remain the same, as do the professional standards that all Humber students are expected to attain.
Students will practice the reading and writing skills that will be valuable in their college programs and build a strong base for professional business writing. Those students who plan to further their studies will develop the fundamental skills for writing acceptable academic English.
To help students reach these goals, the course covers the following: analytical reading and critical thinking; essay organization and development; and the elements of clear writing, including grammar and punctuation skills.
To complete COMM 200 successfully, students must produce writing that meets or surpasses the minimum departmental standards as set out in the attached criterion sheet.
| 3 |
| GRAF 112 | Typography 1Typography 1Course Code: GRAF 112 Credits: 3 This course will introduce students the basic typographic knowledge and skills to enhance the design and effectiveness of all their communication projects. | 3 |
| GRAF 113 | Design 1Design 1Course Code: GRAF 113 Credits: 3 Design elements and principles are introduced in this course. Student will be guided through projects where the objective is solving communications problems with effective design solutions. The student will identify and manipulate graphic elements using current theories and principles. | 3 |
| GRAF 115 | Colour for CommunicationsColour for CommunicationsCourse Code: GRAF 115 Credits: 3 The psychology of colour, basic methods of digital colour management and the role of colour in marketing and branding will be investigated through project work and discussions relating to the world of advertising and graphic design. | 3 |
| GRAF 116 | Visualization Techniques 1Visualization Techniques 1Course Code: GRAF 116 Credits: 3 This course introduces drawing and rendering techniques required to facilitate the expression of creative concepts on paper. Students will continue to apply more developed rendering techniques with a variety of media. | 3 |
| GRAF 117 | Digital Design 1Digital Design 1Course Code: GRAF 117 Credits: 3 Industry standard applications including InDesign, Photoshop, and Illustrator will be introduced in this course. | 3 |
| GRAF 118 | Conceptual Process 1Conceptual Process 1Course Code: GRAF 118 Credits: 3 An introduction to the processes of conceptualization in the advertising and graphic design industries, this course teaches strategic thinking, techniques of research and analysis, creative thinking, copywriting and strategy development. | 3 |
| GRAF 119 | History of Graphic Design and AdvertisingHistory of Graphic Design and AdvertisingCourse Code: GRAF 119 Credits: 3 From ancient communication systems to the present day digital revolution, each era in history and the key players involved in their evolution will be examined. | 3 |
Semester 2 | Course Code | Course | Credits |
| COMM 300 | Business Writing SkillsBusiness Writing SkillsCourse Code: COMM 300 Credits: 3 Business Writing Skills introduces students to the strategies of effective written workplace communication. This course is designed to build on and reinforce the writing skills developed in COMM 200 and requires students to apply these skills to vocationally relevant assignments. Students will learn how to select and organize pertinent information according to purpose and audience and will practise presenting their ideas clearly, precisely, and effectively in various written formats. To complete COMM 300 successfully, students must produce writing that meets or surpasses the minimum departmental standards as set out in the criterion sheet. | 3 |
| GRAF 212 | Typography 2Typography 2Course Code: GRAF 212 Credits: 3 This course further explores the function and legibility of typography in communication design. Visual organization of typographic design will be applied for effective, diverse, and comprehensive advertising and graphic design solutions. | 3 |
| GRAF 213 | Design 2Design 2Course Code: GRAF 213 Credits: 3 This course is a more advanced study and application of design elements and principles. Assignments begin to reflect real-industry problems and will promote the student's ability to develop more sophisticated design solutions in regards to design as it applies to a series of products. | 3 |
| GRAF 216 | Visualization Techniques 2Visualization Techniques 2Course Code: GRAF 216 Credits: 3 Drawing and rendering skills are further developed in this course, and techniques are applied to projects relating to the advertising and graphic design industries. | 3 |
| GRAF 217 | Digital Design 2Digital Design 2Course Code: GRAF 217 Credits: 3 Building on the introductory knowledge gained in Digital Design 1, this course examines more advanced digital design skills in InDesign, Illustrator, InDesign and Photoshop. | 3 |
| GRAF 218 | Conceptual Process 2Conceptual Process 2Course Code: GRAF 218 Credits: 3 Students will deconstruct advertising and design campaigns to inform their development of appropriate concepts and visual executions for a variety of product, service and brand categories. | 3 |
| GRAF 316 | Marketing StrategiesMarketing StrategiesCourse Code: GRAF 316 Credits: 3 This course examines the marketing process as it relates to the design and advertising industries through the study of marketing theory, product and service development, case studies, written reports and design projects. | 3 |
| HUMA 024 | Humanities: An Introduction to Arts and ScienceHumanities: An Introduction to Arts and ScienceCourse Code: HUMA 024 Credits: 3 The Humanities course focuses on fundamental questions individuals ask of themselves as they proceed through life. Why are we the way we are? Do we have free will or are we prisoners of our past experience or our biological inheritance? What motivates societies to change? Why do societal changes so often divide people into opposing camps? Why do so many people find contemporary life at home, at work, and in the community unfulfilling? What constitutes good government? How should injustice be fought? Can nations successfully deal with global problems? What is science and how does it differ from other kinds of inquiry? Can scientists provide solutions to the problems we face? What is art and does it offer answers of its own? What is its relationship to beauty, to knowledge, and to ethics? Is objectivity about art (or anything) possible? These questions are organized into units that begin with issues concerning the nature of the individual and then extend outward to various social, cultural and physical contexts.
The issues explored in this course are too complex to have any one right answer. Rather, individuals must search for answers that make sense of their experiences via various theoretical perspectives. The Humanities course supports this endeavour through study of different thinkers presented in the readings and exploration of different points of view explored in class discussions.
ESL students should consider taking the ESL Humanities course. Students may transfer into
ESL Humanities (HESL 024) either at the Registrar?s Office or the School of Liberal Arts & Sciences
Office (K201) on a first-come, first-served basis before the Last Day to Add. | 3 |
Semester 4 | Course Code | Course | Credits |
| GRAF 410 | Advertising Graphics 2Advertising Graphics 2Course Code: GRAF 410 Credits: 3 This course builds on the creative and strategic skills introduces in GRAF 310 Advertising Graphics 1 and continues to team art directors and copywriters together to conceive, design and present professional advertising campaigns. | 3 |
| GRAF 412 | Typography 4Typography 4Course Code: GRAF 412 Credits: 3 This course will explore typography as it is used with web sites and interactive media. Working with CSS, JavaScript and Flash to apply and control type. | 3 |
| GRAF 413 | Package DesignPackage DesignCourse Code: GRAF 413 Credits: 3 This course covers a wide range of packaging projects and applications. Simplicity of ideas and designs will be stressed as well as redesigns, family designs, and new product designs. | 3 |
| GRAF 416 | Portfolio DevelopmentPortfolio DevelopmentCourse Code: GRAF 416 Credits: 3 This course enables students to prepare a professional portfolio with creative samples targeted to their career choice by improving projects and developing new work. | 3 |
| GRAF 417 | Printing TechnologyPrinting TechnologyCourse Code: GRAF 417 Credits: 3 This course deals with the final and essential stage of design - successful printing. Printing processes, colour management, press management, and production on and off the computer will be studied. | 3 |
| GRAF 418 | InternshipInternshipCourse Code: GRAF 418 Credits: 3 The internship period is a minimum four-week (160-hour), commonly unpaid placement. Most internships are served in May following the completion of the final semester of classes. | 3 |
| GRAF 419 | Corporate Design 2Corporate Design 2Course Code: GRAF 419 Credits: 3 Corporate identity development, annual report design, signage, and way finding and informational design will be covered in this course. | 3 |