2014/15 Program

Advertising Copywriting

Our Program

Humber’s Advertising Copywriting program teaches the specialized skills needed to write and conceptualize ideas for all forms of printed advertising, radio and television commercials and interactive media.

The program is well regarded by the Canadian advertising community and is highly recommended. Members of Humber’s strong alumni mentor new graduates and help them network.

Applicants are accepted from all types of undergraduate degree majors. A major in English, art or marketing is not required to be accepted into the program. Some of the finest graduates have undergraduate degrees in the social arts, humanities or the sciences.

If you define yourself as creative, but can’t draw, this program is most likely for you.

Your Career

The average North American is exposed to close to 3,000 advertisements each day yet recalls only 12. To write memorable ads as a writer and conceptual thinker in the creative department of an advertising agency, you need the specialized training of advertising copywriting.

Graduates qualify for entry-level positions at local and multinational ad agencies, as well as direct response, pharmaceutical, social media and interactive agencies. Some graduates pursue in-house writing opportunities with large corporations or with municipal or provincial governments. Graduates are usually teamed up with art directors or graphic designers once they break into the industry.

Work Placement

The two-month unpaid internship can take place as early as May or as late as July. Faculty work with students to help them find a suitable placement.

Admission Requirements
  • A bachelor’s degree (any major)
  • Attendance at an interview/orientation session where you will complete a writing assessment test
  • If English is not your first language, refer to the English Language Proficiency Policy

Note: For more information, refer to Selection Procedures.

Meeting the minimum requirements does not guarantee admission to the program.

Fees/Scholarships

The 2013/2014 fee for two semesters was

  • domestic $8,072.06
  • international $13,500.

Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2013/2014 academic year. Fees are subject to change. For more information, refer to Fees and Financial Assistance.

Additional Costs

$500 – textbooks; $10 to $20 – print cards (each); cost for software (Adobe Illustrator, Photoshop, InDesign), which can be purchased at significantly discounted educational prices.

Note: Macintosh is the industry standard; however, identical software can be purchased for PC. Before buying please obtain information from specific instructors in the first week of the program. Humber Macintosh labs are available for students without computers.

Curriculum

Semester 1

Course Code Course Name
COPY 500 Integrated Communications 1
COPY 504 Computer Skills for Copywriters 1
COPY 505 Writing: Web-Based Social and Digital Media 1
COPY 520 Copywriting
COPY 521 Strategy
COPY 522 Portfolio 101
COPY 523 Art Direction Elements for Writers 1

Semester 2

Course Code Course Name
COPY 507 Integrated Communications 2
COPY 511 Art Direction Elements for Writers 2
COPY 515 Computer Skills for Copywriters 2
COPY 529 Internship
COPY 550 Portfolio Intensive Concept
COPY 551 Portfolio Intensive Strategy
COPY 552 Writing: Web-Based Social and Digital Media 2