Advertising Copywriting (2015/16 Program)

Campus: 
Program Code: 
11621
Banner Program Code: 
ADV_COPY_GC
Program Length: 

Two semesters, beginning in September plus an eight-week placement

Contact Information: 

Jane Bongers
Program co-ordinator
416.675.6622 ext. 3027
jane.bongers@humber.ca
mediastudies.humber.ca

Admission Requirements

To be eligible for admission, you must possess the following:
• A bachelor’s degree or advanced diploma

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

Selection Includes Secondary Requirements: Admission selection is based on the academic criteria indicated and the result of the evaluation of additional secondary requirements. Secondary requirements may include a portfolio, audition, letter of intent, references, etc., and vary by program. Applicants will receive further instructions for the submission of secondary requirements following application. Meeting minimum eligibility requirements does not guarantee admission.

Secondary Admission Requirements: 
Fees/Scholarships

The 2015/2016 fee for two semesters is
– domestic $8,524.78
– international $14,800.

Amounts listed are the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2015/2016 academic year. Fees are subject to change. For more information, refer to Fees and Financial Assistance.

Additional Costs

$500 – textbooks; $10 to $20 – print cards (each); cost for software (Adobe Illustrator, Photoshop, InDesign), which can be purchased at significantly discounted educational prices.

Note: Macintosh is the industry standard; however, identical software can be purchased for PC. Before buying please obtain information from specific instructors in the first week of the program. Humber Macintosh labs are available for students without computers.

Our Program

Humber’s Advertising Copywriting graduate certificate program teaches the specialized skills needed to create powerful, effective copy for all forms of printed advertising, radio and television commercials, and interactive media.

We have a strong community of program alumni who mentor new graduates and help them network, as well as faculty who are active in the industry and bring extensive experience to their classrooms.

If you enjoy writing, working in a high-energy, high-intensity environment and collaborating with other creative minds, copywriting is an ideal choice.

Applicants are accepted from all types of undergraduate degree majors. A major in English, art or marketing is not required to be accepted into the program. Some of the finest graduates have undergraduate degrees in the social arts, humanities or the sciences.

If you define yourself as creative, but can’t draw, this program is most likely for you.

Your Career

The average North American is exposed to close to 3,000 advertisements each day yet recalls only 12. To write memorable ads as a writer and conceptual thinker in the creative department of an advertising agency, you need specialized training in advertising copywriting.

Our graduates find positions at local and multinational advertising agencies, as well as direct response, pharmaceutical, social media and interactive agencies. Some of our graduates pursue in-house writing opportunities with large corporations or with municipal or provincial governments, while others go into business for themselves, enjoying the flexibility and variety of working as freelance or contract copywriters.

Work Placement

Your two-month unpaid internship can take place as early as May or as late as July. Our faculty will work with you to help you find a suitable placement.